Barnett: Content success depends on core community resonance, not raw views
JT Barnett · The Ultimate TikTok Guide by JT Barnett: From Beginner to Stardom · Apr 6, 2023 · at 44:11
Creator strategist JT Barnett explains why he ignores vanity metrics in favor of qualitative engagement from his target demographic.
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“The numbers for me don't equate to us loving a video. Like on my team, if we have a video that has a million views and it really, really, really popped off, I'm not looking at that and being like, we need to do every video like this because again, in that same thing, like I want it to affect the core people that I want to be in my community, not necessarily just reach millions and millions of people.”
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