content creation
5 statements across 4 episodes · 3 bullish · 1 bearish · 4 people on the record · first statement Apr 6, 2023 by Greg Isenberg · across every show →
Everything said about content creation, oldest first
Apr 6, 2023 positive
Isenberg: Brands must treat content creation as 18-to-24-month R&D experimentation
“The way I see it is it's very much like R and D marketing, R and D you should look at it as like, I have a mark, you know, with R and D you set a budget, 18 months, 24 months. Let's go figure out an invention or let's go experiment. That's the exact same way p…”
Apr 6, 2023 neutral
Barnett: Content success depends on core community resonance, not raw views
“The numbers for me don't equate to us loving a video. Like on my team, if we have a video that has a million views and it really, really, really popped off, I'm not looking at that and being like, we need to do every video like this because again, in that same…”
Nov 23, 2023 positive
Dec 16, 2024 positive
Courtney: Sustained content creation is an overpowered, unbeatable business skill
“And I think that's also why people who make a lot of content are actually usually the most successful people. Like it's just, It's impossible to compete with it. If it was like a video game or a board game, it's like the overpowered skill is the ability to kee…”
Mar 19, 2026 negative
Moritz Kremb: Automated AI content machines fail because audiences demand authentic trust
“And I would say nowadays it's really not that hard to just create this content machine that like just pumps out AI slop. But it's not useful at all. Right. Especially in an era AI era you know, where, where trust like is getting lower and lower, your content s…”