Content Creation

“I also think very much like venture, you have to be either really big or really small in content. You have to be very natural, kind of teenager, putting their phone up on the side and hitting record, or you are Logan Paul, or Mr. Beast, or like us of Vantures,…”

“About 70% of what people use air ops for is a combination of content creation and refresh sort of operations.”

“Investing. Actually, yeah. Yeah, a hundred percent. It's, I think, the, something that I can do forever, like, and it's really enjoyable, and I really love, like, Being a part of the cutting edge things in technology, and like, advancing society, and human evo…”

“And I would say nowadays it's really not that hard to just create this content machine that like just pumps out AI slop. But it's not useful at all. Right. Especially in an era AI era you know, where, where trust like is getting lower and lower, your content s…”

“That's what you really want to do is to Is for AI to be your steroids for content creation, not to create the core nucleus that becomes trite and boring”

“I think doing content is now like an incredible way to make money. So like, you know, like we make great money here. Like you look at other content creators, they make a ton of money. So it's like, you don't have to do a company and then do content on the side…”

“That is the wrong mentality. Do not go AI first. It needs to be AI second. AI is the co-pilot.”

“So, so the diffusion markets are all working. So any area where you bring the marginal cost of creating something, a piece of content to zero is clearly working and creating an image, creating music, you know, creating speech.”

“They say that the editor is the last storyteller. Something to think about, I think, in content where a lot of people go, well, I'm going to write the idea, I'm going to shoot it, and then I'll just ship it off to, I don't know, whatever, some outsourced VA. T…”

“There's a little bit of the, this reversing, like, what will sell out there? What will get attention? And then you reverse engineer and make that content, as opposed to, I have this to say. I want to write this poem. I want to make this song, like, I want to m…”

“And I think that's also why people who make a lot of content are actually usually the most successful people. Like it's just, It's impossible to compete with it. If it was like a video game or a board game, it's like the overpowered skill is the ability to kee…”

“Ultimately content creation is a big meritocracy. You know, ultimately you can create content with no platform, no, no, no, no, nothing. And if you create the right thing at the right time, it's like a lottery ticket and it goes viral.”

“If you're doing audio video, the goal is not C minus content with A plus production. It's A plus content with C minus delivery. That's the starting point you should be going for.”

“I think it's a lot more restrictive to start with, let's make something on brand, and then let's make it work, and a lot more costly. So trying to, like, invert a little bit how how we produce, like, good creatives and good content.”

“I think one of the toughest parts that I've realized about the content game is it is the most competitive game there is. There is zero moat to this game, and you are competing for the highest and most expensive commodity that we have in this day and age, which…”

“The biggest risk to content creation of any sort is quitting soon because you get burned out. The biggest risk is not that you grow too slow initially.”

“So I do think that building content is like a shortcut to the schmooze.”

“When you begin, it's only quantity game.”

“It's much more ruthless for women than men.”

“One, ditch your existing friends, because you're about to enter a whole new industry, and two, surround yourself with new types of friends that are from the creative industry. The ones that don't shame you for screaming in front of a video.”

“Very few people are able to succeed while also doing another thing. It's very tough to do that. If you do, you're really talented. You're really talented at being able to figure out in your spare time how to crush it at the content thing. So it requires you to…”

“So I think it's all about understanding from the audience on the ground and then making content.”

“There have been studies too, where they ask, Young people, what they want to do and what they want to be when they grow up. We quote these at spot at excuse me, Patreon. And, you know, over 60% want to create content for a living.”

“Growth is mostly linear, maybe one day exponential. There is an old Founders Journal episode that I'll try to find and link to in the show notes, but I talk about this concept called the balloon effect. Now, imagine you have a water balloon under a faucet, and…”

“I think they'll get even more powerful, I tell you why. Not because of the content itself, but because of the channel. So once you have the channel, your cost of content creation is now zero. So you're able to get much bigger.”

“It does feel like there might be more centralization or more consolidation when it comes to content creation. Your average small blog, which could subsidize itself or which could monetize itself with advertising is going to find it hard to compete in this answ…”

“The way I see it is it's very much like R and D marketing, R and D you should look at it as like, I have a mark, you know, with R and D you set a budget, 18 months, 24 months. Let's go figure out an invention or let's go experiment. That's the exact same way p…”

“The numbers for me don't equate to us loving a video. Like on my team, if we have a video that has a million views and it really, really, really popped off, I'm not looking at that and being like, we need to do every video like this because again, in that same…”

“In the future, all advertising and marketing gets replaced by content creation and content creation direct to consumers through the social media platforms becomes the mechanism by which people are aware of and buy goods and services.”

“Content takes six months at a minimum before you really start to see much ramp at all.”

“If you take that middleman approach away, You're then responsible for recruiting all of these people, which means that it's taking away from you just creating content.”

“Basically the fewer the peop, the less common it is for people in your industry to be blogging or tweeting or podcasting, the more of an opportunity there is for you to go do it. There is an insatiable appetite for this stuff. And if your industry is sort of b…”

“People are good at one of the, I know a bunch of amazing business people who don't want to or suck at creating content. And I know some great content people that I'm like, once I meet them, I'm like, oh, you've, this is what, this is your business. You've neve…”

“Like make content. You'll learn a lot of shit, making content. You'll learn a lot about yourself. You'll learn a lot about what makes other people like resonate with something and not. And you have to like come up with interesting things to say, which means yo…”

“It's been a notion that an artist always performs better when he's hungry. That's actually just a very Bollywood and filmy way of looking at things. but in today's time, if the artist doesn't have money in the bank, he won't, he or she won't be able to create…”

“When you have a lot of people consuming content of a specific type, you naturally have people that want to create and want to contribute.”