Atiyeh: Test creative performance first before optimizing for brand compliance
Karim Atiyeh · No Priors Ep. 76 | With Ramp Co-Founders Eric Glyman and Karim Atiyeh · Aug 15, 2024 · at 40:55
Karim Atiyeh is the co-founder and CTO of Ramp, discussing Ramp's methodology for generating marketing and creative content internally.
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“I think it's a lot more restrictive to start with, let's make something on brand, and then let's make it work, and a lot more costly. So trying to, like, invert a little bit how how we produce, like, good creatives and good content.”
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