Gary Vaynerchuk, CEO of VaynerMedia, discusses modern advertising strategies and channel dynamics while explaining the thesis behind his book Day Trading Attention.
“Whether it's a Super Bowl ad, which I think is underpriced for Fortune 500, or it's a carousel ad on, you know, Instagram, or LinkedIn, or it's an emerging influencer on TikTok to make content for your local car wash business, or SaaS business selling to Fortune 500 companies on LinkedIn, I think the nuances of communication and marketing have become so profoundly challenging that most people are really struggling, and”
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More from Gary Vaynerchuk
Opinion
Vaynerchuk: In-office employees advance faster than remote workers due to osmosis
“It is very clear to me that the employees globally that are in the office are advancing past the ones that are not, because they're winning on the biggest thing in an office, it's called osmosis.”
Gary VaynerchukNov 16, 2023▶ 27:42GaryVee wants your attention w/ VaynerX’s Gary Vaynerchuk (Masters of Scale Complete Interview)
Disclosure
Vaynerchuk personally approves every single employee firing across global VaynerMedia
“For example, I sign off on every firing in the entire company globally. There's not one person in this company that can be fired without me signing off, because I'm scared that my leaders will do politics and corporate stuff, not human stuff.”
Gary VaynerchukNov 16, 2023▶ 26:19GaryVee wants your attention w/ VaynerX’s Gary Vaynerchuk (Masters of Scale Complete Interview)
“Going down rabbit holes became data points and context to other moments of going down rabbit holes that allowed me to either bail early, pattern recognition, or triple down on an opportunity, and so, you know, I'm a, I really don't know how a CEO or entreprene…”
Gary VaynerchukNov 16, 2023▶ 2:14GaryVee wants your attention w/ VaynerX’s Gary Vaynerchuk (Masters of Scale Complete Interview)
Insight
Vaynerchuk: Digital marketing wastes money just as easily as traditional media
“I think that I know, because I live in it every day, you can waste an ungodly amount of money on influencers, on Facebook, on Instagram, on TikTok, on Spotify just as easily as you can in a newspaper or billboard or radio.”
Gary VaynerchukNov 16, 2023▶ 4:08GaryVee wants your attention w/ VaynerX’s Gary Vaynerchuk (Masters of Scale Complete Interview)
AssertionNot checkable as stated
Vaynerchuk: LinkedIn currently offers significantly more organic reach than Instagram
“Meanwhile, LinkedIn is acting like Facebook in 2015, where on LinkedIn, if you post about floral arrangements, or why you're a good option for a corporate floral, or just a one-off Valentine's Day thing, it is more likely that you will get organic reach. On Li…”
Gary VaynerchukNov 16, 2023▶ 7:15GaryVee wants your attention w/ VaynerX’s Gary Vaynerchuk (Masters of Scale Complete Interview)
Opinion
Vaynerchuk: Creators should build on Snapchat Discover, not just TikTok
“Snapchat discovery is where a lot of creators should be making content, but they're only making it on Instagram and TikTok.”
Gary VaynerchukNov 16, 2023▶ 9:02GaryVee wants your attention w/ VaynerX’s Gary Vaynerchuk (Masters of Scale Complete Interview)
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