Sandberg: Leaders must endlessly repeat company mission in meetings
Sheryl Sandberg · Meta's Sheryl Sandberg: Lead, lead again · Oct 6, 2017 · at 31:13
Former Meta COO Sheryl Sandberg discusses management heuristics for keeping large, fast-moving organizations aligned.
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“You have to repeat your mission and your purpose and the values you care about over and over and over and over. And sometimes you're like, doesn't everyone know this? It doesn't matter. Starting out your meetings with this is the Facebook mission. This is the Instagram mission. This is why WhatsApp exists. It's so powerful. Even if everyone knows it by heart, because it reminds you where you're headed and why you're going there.”
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