Instagram

5 statements across 5 episodes · 1 bullish · 3 bearish · 5 people on the record · first statement Feb 23, 2021 by Rand Fishkin · said 87 times in 39 episodes since 2020 · across every show →

Mentions by year

brought up most by Rob Walling (61), Rand Fishkin (5), Tracy Osborn (4), Noah Kagan (3), Laura Roeder (3), Matt Wensing (2), Dr. Sherry Walling (2), Courtland Allen (2)

tap a year for its mentions
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0815202020212022202320242025episodes it came up in
001.57.5315202020212022202320242025episodesmentions per episode
2025 11 mentions in 4 episodes 3 per episode
2024 22 mentions in 13 episodes 2 per episode
2023 31 mentions in 12 episodes 3 per episode
2022 1 mention in 1 episode
2021 17 mentions in 6 episodes 3 per episode
2020 5 mentions in 3 episodes 2 per episode

every mention, scene by scene, with the transcript →

Everything said about Instagram, oldest first

Feb 23, 2021 bearish
Prediction Held up
Instagram's 1.9% organic engagement rate will significantly decline by 2026
“Instagram is the highest of the organic engagement channels today, organic social networks, and I think it's hovering on average around 1.9%. I wouldn't expect that to last five years.”
Rand Fishkin Feb 23, 2021 ▶ 51:45 Episode 537 | On Launching, Funding, and Growth with Serial SaaS Founder Rand Fishkin
Aug 15, 2023 negative
Assertion Not checkable as stated
Volset: More businesses make money on Instagram and Pinterest than Twitter
“I actually think probably more businesses make more money on Instagram and on Pinterest than on Twitter. Like, I never think they managed to really in a meaningful way monetize that.”
Einar Vollset Aug 15, 2023 ▶ 17:43 Episode 674 | SparkToro Pays Back Investors, When to Raise Fundin...
Jan 21, 2025 negative
Insight
Roeder: Startups should ignore Bluesky and market on established social platforms
“Don't market on blue sky. It just launched. You know, like, hang out there for fun if you want to. Like, mark it on LinkedIn, on Instagram, on Reddit if that's where people are, YouTube, lots of people on YouTube. Like, just don't overthink it. Go for the most…”
Laura Roeder Jan 21, 2025 ▶ 24:54 Episode 750 | Making Your First Hire, Testing Prices, And More Li...
Feb 24, 2026 neutral
Insight
Clouse: YouTube Shorts and Long-Form Audiences Are Completely Distinct
“The short form viewers on YouTube are not the same as long form viewers on YouTube, and short form vertical video that performs on Instagram probably won't perform the same way on YouTube shorts, and the viewers of shorts are, Like I said, distinct from YouTub…”
Jay Clouse Feb 24, 2026 ▶ 26:20 Episode 821 | How to Do Founder-Led Marketing (with Jay Clouse)
Jul 7, 2026 positive
Insight
Walling: Paid search traffic is not too expensive for pre-product validation
“I actually don't think Google traffic is too expensive. I think if Facebook or Instagram traffic isn't converting, I would probably spend more time trying to optimize those. I don't need to make money on the Google traffic. Even if I'm overpaying, I mean, unle…”
Rob Walling Jul 7, 2026 ▶ 25:44 Episode 840 | 5 PM Revisited, Starting Over After Failure, Never...
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