Instagram

includes Instagram Stories, Instagram Reels, Instagram Feed, Instagram Messenger, Instagram Ads

50 statements across 34 episodes · 13 bullish · 4 bearish · 32 people on the record · first statement Jan 31, 2016 by Nathan Latka · said 572 times in 242 episodes since 2016 · across every show →

Mentions by year, the whole family

brought up most by Nathan Latka (156), Sue B. Zimmerman (31), Ben Uyeda (13), Zach Benson (12), Eduardo Gonzalez (10), Thomas Harding (9), Scott Hutchison (9), Nathan Chan (9)

tap a year for its mentions
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05010020162017201820192020202120222023202420252026episodes it came up in
00250410020162017201820192020202120222023202420252026episodesmentions per episode
2026 2 mentions in 2 episodes 1 per episode
2025 9 mentions in 3 episodes 3 per episode
2024 17 mentions in 7 episodes 2 per episode
2023 22 mentions in 12 episodes 2 per episode
2022 19 mentions in 13 episodes 1 per episode
2021 42 mentions in 24 episodes 2 per episode
2020 57 mentions in 27 episodes 2 per episode
2019 33 mentions in 17 episodes 2 per episode
2018 35 mentions in 23 episodes 2 per episode
2017 80 mentions in 29 episodes 3 per episode
2016 256 mentions in 85 episodes 3 per episode

every mention, scene by scene, with the transcript →

Everything said about Instagram, oldest first

Jan 31, 2016 negative
Assertion Not checkable as stated
Latka: Tai Lopez Knew None of His Numbers on The Top
“So I asked numbers, and the guy just didn't know any of his numbers. I mean, it's just like, there was nothing there, except, like, an Instagram account.”
Nathan Latka Jan 31, 2016 ▶ 15:17 How To Acquire $1m+ Company For $2 Dollars with Eric Siu CEO of Single Grain
Feb 4, 2016
Assertion Not checkable as stated
Hutchison: Free bracelet promo brought in 20K to 30K customers in 45 days
“So we, I think we got at least 20 to 30,000 customers in the span of a month and a half just from that one campaign.”
Scott Hutchison Feb 4, 2016 ▶ 5:58 Use $200 To Make $15m With ECommerce Tricks of Scott Hutchison of Ashley Bridget
Feb 8, 2016 bullish
Prediction Not checkable as stated
Smith: Instagram is the next big advertising channel for crowdfunding
“Pinterest is actually starting to take up some effort, and Instagram is the next big thing, in my opinion.”
Zach Smith Feb 8, 2016 ▶ 5:39 People Hire Him Behind The Scenes to Launch Their Crowdfunding Campaigns, $40m Raised with Zach Smith of Funded Today
Feb 28, 2016
Assertion Not checkable as stated
Vitiello and co-founder manually DM'd 5,000 Instagram followers for pre-launch
“So we by hand, Brandon and I direct messaged 5000 people, inviting them to the prelaunch campaign.”
Daniel Vitiello Feb 28, 2016 ▶ 9:25 Creative Way to Get Customers From Instagram with Daniel Vitiello of HandGround
Mar 4, 2016 neutral
Assertion Not checkable as stated
Latka uses Bitly trick to expose Zimmerman's 2,267 Instagram bio clicks
“The link in your bio is actually a bitly link. So I can just add a plus on the end of it and actually see the statistics. So it looks like you've driven from Instagram to your website well over 2267 clicks just since, what, let's see, since about August.”
Nathan Latka Mar 4, 2016 ▶ 5:25 19 years old, in college, has sales, will she drop out with Lila Zimmerman Episode 182
Mar 4, 2016
Disclosure
Zimmerman charges $100 for two sponsored Instagram posts at 15k followers
“So, usually it's, I get a hundred dollars for two posts.”
Lila Zimmerman Mar 4, 2016 ▶ 12:53 19 years old, in college, has sales, will she drop out with Lila Zimmerman Episode 182
Mar 4, 2016
Assertion Not checkable as stated
Lila Zimmerman: Fresh Fit and Fearless is nearing 15,000 Instagram followers
“It took me probably a year, but I didn't start taking it seriously until like six months in. And now I'm almost at 15,000 followers.”
Lila Zimmerman Mar 4, 2016 ▶ 2:53 19 years old, in college, has sales, will she drop out with Lila Zimmerman Episode 182
Mar 29, 2016
Disclosure
Firestone: Boom! spends $15K-$20K daily on advertising, 90% on Facebook
“So we spend about 15 to 20,000 dollars a day on advertising, 90% on Facebook, but we also use Instagram, Pinterest, and Google.”
Ezra Firestone Mar 29, 2016 ▶ 4:35 How Male Marketer Does $1.5m Per Month In Womens Cosmetics with Ezra Firestone of Boom! By Cindy Joseph EP 207
Mar 30, 2016 bullish
Disclosure
Verne: Instagram is the core driver of Phenom's business and growth
“Instagram is, is essentially the basis of our business and how we grow our community.”
Brian Verne Mar 30, 2016 ▶ 16:02 $700k Raised For App That Connects Brands to High School Athletes With Brian Verne of Phantom EP 210
Jun 14, 2016 bearish
Prediction Not checkable as stated
Wickham in 2016: Instagram's algorithmic feed will destroy it for marketers
“And I guarantee you the right, I mean, the right is on the wall. Like it's gonna, it's going to, it's gonna just plummet as a platform for marketers.”
Madison Wickham Jun 14, 2016 ▶ 26:44 Frat Guy Takes 2K a Month Side Project to 10Mil a Year Media Company, EP 286: Madison Wickham
Jun 19, 2016 positive
Insight
Higher posting frequency directly accelerates Instagram audience growth
“We've found the more we post, the faster we grow.”
Nathan Chan Jun 19, 2016 ▶ 4:16 How to Capture 150 New Emails Leads From Instagram Daily, EP 302: Nathan Chan
Jun 19, 2016
Assertion Not checkable as stated
Foundr's Instagram guide landing page converts visitors at 65 percent
“That's a page that you see, it's heavily split tested. It, that one in particular converts at 65%.”
Nathan Chan Jun 19, 2016 ▶ 9:29 How to Capture 150 New Emails Leads From Instagram Daily, EP 302: Nathan Chan
Jun 19, 2016
Assertion Not checkable as stated
Foundr's Instagram generated over 100,000 email subscribers
“That's generated over a 100,000 plus email subscribers, at least maybe closer to 150,000.”
Nathan Chan Jun 19, 2016 ▶ 3:41 How to Capture 150 New Emails Leads From Instagram Daily, EP 302: Nathan Chan
Jun 19, 2016
Assertion Supported
Foundr grew from zero to 700,000 Instagram followers in 16 months
“We've built our Instagram account, the founder magazine, Instagram account from zero to 700 K followers now in 16 months.”
Nathan Chan Jun 19, 2016 ▶ 3:29 How to Capture 150 New Emails Leads From Instagram Daily, EP 302: Nathan Chan
Jun 19, 2016 positive
Assertion Not checkable as stated
Instagram is Foundr's top channel for revenue and customer acquisition
“So I would say probably Instagram is generating the most revenue for us in terms of customer acquisition leads, especially leads.”
Nathan Chan Jun 19, 2016 ▶ 2:53 How to Capture 150 New Emails Leads From Instagram Daily, EP 302: Nathan Chan
Jun 19, 2016
Assertion Not checkable as stated
Foundr captures 300 to 400 email leads per day via Instagram
“So from Instagram, At least at minimum, 300 to 400 a day.”
Nathan Chan Jun 19, 2016 ▶ 8:14 How to Capture 150 New Emails Leads From Instagram Daily, EP 302: Nathan Chan
Jun 19, 2016
Disclosure
Foundr refuses sponsored Instagram posts to focus on its own sales
“The purpose of the founder account isn't to make, like the Instagram account isn't to make money. It's to drive leads, traffic, and sales for us. We don't, we get asked every day by all sorts of people. We don't do that kind of paid stuff.”
Nathan Chan Jun 19, 2016 ▶ 6:58 How to Capture 150 New Emails Leads From Instagram Daily, EP 302: Nathan Chan
Jul 6, 2016 positive
Assertion Not checkable as stated
Taub: SocialRank's Instagram Product Is More Popular Than Its Twitter Product
“I would actually say our Instagram products seem more popular than our Twitter product these days.”
Alex Taub Jul 6, 2016 ▶ 11:23 EP 347: How Social Rank Hit $50k In MRR In Under 2 Years With CEO Alex Taub
Sep 27, 2016 positive
Assertion Not checkable as stated
Zimmerman's Cape Cod store generated over $100k in two months
“In two months, I did over six figures in just two months of being open, and that's really where I discovered the power of Instagram, which gave me the credibility to teach it.”
Sue B. Zimmerman Sep 27, 2016 ▶ 12:12 EP 430: $400k in 2015, Focused $30k Funnels In 2016 For Instagram Help with Sue B. Zimmerman
Oct 5, 2016 neutral
Disclosure
Benson: Assistagram executes thousands of daily actions per account manually
“We do like thousands of daily actions on the accounts per day. I got someone working on the account, 10 to 12 hours a day.”
Zach Benson Oct 5, 2016 ▶ 6:27 EP 438: Dancing His Way to $100k+ Business with Instagram Genius, Dancing Wizard Zach Benson
Oct 5, 2016 positive
Insight
Benson: Manual follow/unfollow on Instagram yields better results than automation
“We're finding that it's better and that we can follow and unfollow more people manually.”
Zach Benson Oct 5, 2016 ▶ 8:24 EP 438: Dancing His Way to $100k+ Business with Instagram Genius, Dancing Wizard Zach Benson
Jun 5, 2017
Disclosure
Gonzalez charged $125 to $150 for 24-hour posts on 380K-follower Instagram pages
“So if they're doing Classy Savant, if they're doing a 380,000 follower luxury niche, it's gonna be about 125 to 150 dollars per post, and that, that lasts you about a day.”
Eduardo Gonzalez Jun 5, 2017 ▶ 4:17 681: Tai Lopez, Gary V Paid Him To Grow Instagram with Classy Savant CEO Eduardo Gonzalez
Jun 5, 2017
Assertion Supported
Gonzalez: Classy Savant owned a luxury Instagram account with 930,000 followers
“That page is really awesome because that page is about a 930,000 follower luxury, luxury page that we have.”
Eduardo Gonzalez Jun 5, 2017 ▶ 8:29 681: Tai Lopez, Gary V Paid Him To Grow Instagram with Classy Savant CEO Eduardo Gonzalez
Jun 5, 2017
Insight
Gonzalez: Rebranding acquired Instagram accounts destroys reach unless niches match exactly
“When you rebrand a page, you also lose some of the following and it isn't as organic. So I want people to understand like, yes, you can go out and buy a page, but if you want to do it, you should probably try buying a page that's as similar and as close to the…”
Eduardo Gonzalez Jun 5, 2017 ▶ 9:09 681: Tai Lopez, Gary V Paid Him To Grow Instagram with Classy Savant CEO Eduardo Gonzalez
Jun 5, 2017
Insight
Gonzalez: Instagram posts should use five to 15 hashtags, but never more
“What you really want to do is if you ever want to start working with hashtags, you want to keep it in between five to 15. You never really want to do more than that.”
Eduardo Gonzalez Jun 5, 2017 ▶ 16:41 681: Tai Lopez, Gary V Paid Him To Grow Instagram with Classy Savant CEO Eduardo Gonzalez
Jun 5, 2017
Disclosure
Gonzalez: Mr. Good Life and I controlled 11M combined Instagram network reach
“I have five million, and then with my business partner, Mr. Good Life, Rock Good Life, a lot of people know who he is us combined, we have about 10.5, eleven million,”
Eduardo Gonzalez Jun 5, 2017 ▶ 11:17 681: Tai Lopez, Gary V Paid Him To Grow Instagram with Classy Savant CEO Eduardo Gonzalez
Jun 5, 2017
Assertion Not checkable as stated
Gonzalez: Dan Fleishman and Brandon Hampton controlled over 30M Instagram followers
“And then we have Dan Flashman and Brandon Hampton, so they're also some people that we've worked with before in the past, and they're also, they're past the thirty million mark,”
Eduardo Gonzalez Jun 5, 2017 ▶ 11:35 681: Tai Lopez, Gary V Paid Him To Grow Instagram with Classy Savant CEO Eduardo Gonzalez
Jun 5, 2017
Assertion Not checkable as stated
Gonzalez: Tai Lopez paid my agency $5,000 to gain 10,000 Instagram followers
“He paid me 5000.”
Eduardo Gonzalez Jun 5, 2017 ▶ 8:10 681: Tai Lopez, Gary V Paid Him To Grow Instagram with Classy Savant CEO Eduardo Gonzalez
Jun 12, 2017
Assertion Not checkable as stated
Latka controls 5 million followers across various Instagram accounts
“I've got about five million people across all the accounts that I own, their travel accounts, their fashion accounts, their, my account”
Nathan Latka Jun 12, 2017 ▶ 15:54 688: W/ 4 Kids, He Quit Job to Launch Leather Briefcase Company Breton with CEO Joseph May
Jul 24, 2017 neutral
Assertion Not checkable as stated
Mori spends roughly $50,000 monthly on paid social media ads
“I think last month it was around 50,000 dollars, I would say. A large portion of that is on social media advertising. Facebook and Instagram are where we're particularly strong”
Cam Miller Jul 24, 2017 ▶ 15:56 730: How Two JP Morgan Men Sell $600k+ In Baby Clothes
Aug 23, 2017
Assertion Not checkable as stated
Candon: A User Once Sold an Instagram Account on SidelineSwap
“So we actually had somebody sell an Instagram account through, through our site that, that they built a large following and wanted to sell it to another kid who wanted to take it over.”
Brendan Candon Aug 23, 2017 ▶ 10:01 760: This Site Has Sold $3m Worth of Athletes Old Gear
Sep 6, 2017 negative
Disclosure
Jarvis: Skipping Early Instagram to Preserve Legal Position Was Catastrophic
“To not be on Instagram because of trying to preserve a legal position was a really that was a painful and borderline catastrophic failure as well.”
Chase Jarvis Sep 6, 2017 ▶ 11:28 774: CreativeLive's Chase Jarvis: If Linkedin Offered You $200m Do You Take It?
Nov 18, 2017 positive
Assertion Not checkable as stated
daPulse Acquires Enterprise Customers at Scale via Social Media Ads
“What everyone tells us all the time that is impossible and we somehow keep Are able to keep doing it in the scale is sell to large corporates on Instagram and Facebook”
Roy Mann Nov 18, 2017 ▶ 14:15 847: SaaS: How DaPulse has 3x'ed Revenue YoY
Nov 22, 2017 positive
Assertion Not checkable as stated
Duke & Dexter Boosted Conversion 30% Using Outfit A/B Testing
“Showing people not just the shoe, but the other outfit that you can see on Instagram without the hat, they can actually boost the conversion online by 30%.”
Peter Irikovsky Nov 22, 2017 ▶ 3:34 851: SaaS: How Exponea CEO Plans to Raise $7m on $50m Valuation This Month
Nov 28, 2017
Assertion Not checkable as stated
Benson: Assistagram's network controls pages reaching over 180 million users
“So like me and my network, like our team has over a hundred and eighty million reach. So we own like, you know, four to 50 different pages between me and all my friends that actually work for me.”
Zach Benson Nov 28, 2017 ▶ 6:29 857 How The New Rich Use Instagram To Travel $10k+ For Free
Nov 28, 2017
Disclosure
Benson: Assistagram manages 10-15 accounts at $1,200-$1,500 monthly
“And so yeah, right now we have about 10 to 15 different accounts that we work on. Usually it's between 1215 hundred a month, depending on the package that they choose and their needs.”
Zach Benson Nov 28, 2017 ▶ 2:48 857 How The New Rich Use Instagram To Travel $10k+ For Free
Feb 25, 2018
Insight
Fukuyama: Millennials require instant workplace recognition like social media feedback
“Recently, especially a lot of millennial are so used to post on Snapchat, Instagram, and once you do it, five seconds later, they get likes or comments. So that type of instant recognition is getting so important, but that's what they require in the workforce …”
Taro Fukuyama Feb 25, 2018 ▶ 3:46 946 He Changed Ideas 7 Times at Y Combinator, Now 500,000 Employees More Engaged Because of Him
Apr 29, 2018 neutral
Prediction Not checkable as stated
Kline: Instagram or Facebook could start offering influencer marketing
“Like I think that Instagram or Facebook could potentially start offering influencer marketing.”
Justin Kline Apr 29, 2018 ▶ 12:42 1009 The Argument for Shutting Down and Launching With 100% Control
Jun 22, 2018 neutral
Disclosure
Zoom initially rejected building Instagram-style filters for being too distracting
“At first, we refused to come up. I mean, we talked about Instagram filters. Should we come up with Instagram filters? And then we said, no, that's going to be too distracting.”
Santi Subotovsky Jun 22, 2018 ▶ 16:59 1063 How We Spent $7m To Spin Crunchbase Out of AOL
Jun 2, 2019 bullish
Insight
Ephemeral content formats make hiring traditional video teams unjustifiable
“Something that's changed in the past few years that made the video landscape really interesting is you've got these Instagram stories, Snapchat stories that literally disappear after 24 hours. So you can no longer justify having, hiring out a video team to pro…”
Michael Cheng Jun 2, 2019 ▶ 5:21 1408 Quickly Launch Video Creatives With Automatic Tool Lumen5, $100k in MRR
Jul 29, 2019 negative
Disclosure
Muntean: Instagram scheduling API is Plannable's biggest bottleneck hands down
“With Instagram scheduling, that's our biggest roadblock. That's our biggest bottleneck, hands down.”
Xenia Muntean Jul 29, 2019 ▶ 11:27 1465 She Helps Teams Plan Social Media Content, $3.5k in MRR
Dec 12, 2019
Disclosure
Scapic Saw Unexpectedly Heavy 3D Content Creation for Social Media
“The one thing that we didn't quite anticipate is the amount that the tool would be used specifically for ensuring that content pieces in social media networks, particularly across Facebook, Instagram, Messenger, are going to be ones that are three D based, thr…”
Sai Krishna Dec 12, 2019 ▶ 5:30 1601 If All Content Becomes 3d With AR, VR, This CEO Will Be At The Center Of It
Jun 30, 2020
Disclosure
Animoto spends approximately $1 million per month on paid advertising
“Oh, yeah, yeah. Probably yeah, it's probably around, it's probably up there, around there, and we're trying all sorts of different channels”
Jason Hsiao Jun 30, 2020 ▶ 13:15 Video Platform Animoto up 20% YoY with $30m in Revenue, Will Canva Acquire For $300m?
Dec 8, 2020
Assertion Not checkable as stated
Singh: Vid Camera signed influencers with combined 375M followers
“So we have influencers signed on to the platform to use the platform from day one. They have a combined following of around 375 mil. That's across Twitter, Instagram, and YouTube.”
Jagat Singh Dec 8, 2020 ▶ 3:22 Vid.Camera Sells $20m in Tokens, Converting 100% to Fiat for New Facebook Where Creators Own Upside
Feb 17, 2021
Assertion Not checkable as stated
Cohley initially launched as a $100/month shoppable Instagram tool
“What we actually did in early 2016 was we started with a hundred dollar a month product that was basically like a shoppable Instagram tool.”
Tom Logan Feb 17, 2021 ▶ 4:41 Brand to Influencer Marketplace Hits $4m On Just $2m Raised
Mar 1, 2021
Disclosure
AX Semantics spends roughly €250k annually on paid ads
“I wouldn't know on a monthly basis, but I can tell you that it's a probably 250 K I'm talking euros. Yeah. So at 10, 15%. Yeah. 250 K a year.”
Steven Morrell Mar 1, 2021 ▶ 6:30 They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads
May 19, 2021 positive
Assertion Supported
Perry: MyHeritage Hit No. 1 Free App in 22 Countries Using D-ID Tech
“Their app, MyHeritage app, because of our technology, was first place in the App Store, in the free apps, in 22 countries. Above Facebook, TikTok, Instagram.”
Gil Perry May 19, 2021 ▶ 15:54 Deep Fake Tech Pivoted from $0 Last Year, $24m Raised, CEO teases new round
Jul 10, 2022 positive
Disclosure
DeCruz: Cold Instagram DMs and word-of-mouth drive Maynu's customer acquisition
“So currently the one that works best is cold outreach. I do a lot of cold DMS on Instagram. And but apart from that, it's a lot of word of mouth referrals from people that I know, my friends and people that have signed on, they tell other people as well.”
Aaron DeCruz Jul 10, 2022 ▶ 11:13 He sold his bakery to launch software for Restaurants, $36k in revenue already
Feb 5, 2023 positive
Disclosure
Vickstrom: Mobal to integrate with Apple as business listings consolidate
“And we believe like that sort of the world is consolidating into this bigger platform. So again, Google, Instagram, Facebook, and really soon as well, Apple is where we're integrating with the platform.”
Jacob Vickstrom Feb 5, 2023 ▶ 2:37 How he grew from $30k/mo to $120k/mo TTM for his Business Listing Metadata Management SaaS
Feb 20, 2023
Assertion Supported
Lempiäinen: Only 20% to 30% of Mobile Ad Clickers Install the App
“So on average, around like 20 to 30% of those people actually only end up installing the app.”
Jesse Lempiäinen Feb 20, 2023 ▶ 1:41 $720k in ARR SaaS Raising at $12m Valuation Right Now for App Install SaaS
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