Jesse Lempiäinen

CEO & Co-founder, Geeklab · 1 appearance on the record.

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founderexecutiveoperator@iamjesse__ ↗LinkedIn ↗geeklab.app ↗

Jesse Lempiäinen is the CEO and co-founder of Geeklab, a mobile growth and A/B testing platform. Before starting Geeklab, he worked in marketing and product management at Rovio, focusing on game launch strategies and user acquisition.

12statements → 8claims → 2claims resolved → 4.08/5average certainty → 1.25/5average debate potential → ≈4.0/5argument clarity, estimated →

1 supported 0 partly supported 1 contradicted 6 not checkable as stated how the 8 claims stand · each chip opens the sources

8 assertions · 4 disclosures · every statement was checked. The predictions and assertions are the 8 claims: statements the public record can support or contradict. 2 are resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jesse argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Lempiäinen: Only 20% to 30% of Mobile Ad Clickers Install the App

“So on average, around like 20 to 30% of those people actually only end up installing the app.”

Jesse Lempiäinen Feb 20, 2023 ▶ 1:41 $720k in ARR SaaS Raising at $12m Valuation Right Now for App Install SaaS

Their most notable contradicted claim

Assertion Contradicted

Lempiäinen: GeekLab is currently a profitable business

“We are profitable business.”

Jesse Lempiäinen Feb 20, 2023 ▶ 12:25 $720k in ARR SaaS Raising at $12m Valuation Right Now for App Install SaaS

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jesse Lempiäinen on measured tape to publish a rate. This says nothing about how they speak.

What they said12 Episodes1

Everything Jesse Lempiäinen said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure

Lempiäinen: GeekLab is raising at a $12M post-money valuation

“12, 12 to be exact.”

Jesse Lempiäinen Feb 20, 2023 ▶ 15:34 $720k in ARR SaaS Raising at $12m Valuation Right Now for App Install SaaS

Assertion Supported

Lempiäinen: Only 20% to 30% of Mobile Ad Clickers Install the App

“So on average, around like 20 to 30% of those people actually only end up installing the app.”

Jesse Lempiäinen Feb 20, 2023 ▶ 1:41 $720k in ARR SaaS Raising at $12m Valuation Right Now for App Install SaaS

Disclosure

GeekLab delayed December customer onboarding to January due to staffing constraints

“So, so like, honestly, we actually by the end of last year, we didn't take all the agreements in in December that we could have. So we actually put some agreements that we're just going to start them in January where we knew that we were going to get more peop…”

Jesse Lempiäinen Feb 20, 2023 ▶ 9:35 $720k in ARR SaaS Raising at $12m Valuation Right Now for App Install SaaS

Assertion Not checkable as stated

GeekLab average customer contract is approximately $1,200 monthly

“On average we're a bit over a thousand bucks a month 1200 ish. And it ranges from all the way up from like 300 bucks a month to like 5000 plus.”

Jesse Lempiäinen Feb 20, 2023 ▶ 2:28 $720k in ARR SaaS Raising at $12m Valuation Right Now for App Install SaaS

Assertion Not checkable as stated

GeekLab counts around 60 paying customers, mostly game developers

“So, currently today like, we have around 60 paying customers at the moment. So we're talking about, like, game developers mostly sixty-ish.”

Jesse Lempiäinen Feb 20, 2023 ▶ 5:41 $720k in ARR SaaS Raising at $12m Valuation Right Now for App Install SaaS

Assertion Not checkable as stated

GeekLab grew from nearly $30k to $50k MRR over one year

“One year ago we were a bit over close to 30 K around. MRR, and then we hit, like 50 K MRR by the end of last month last year”

Jesse Lempiäinen Feb 20, 2023 ▶ 7:07 $720k in ARR SaaS Raising at $12m Valuation Right Now for App Install SaaS

Disclosure

GeekLab serves Rovio and multiple top 10 mobile gaming companies

“Rovio being, being one of the examples, but like then out of the ones that we can't disclose if you take a look at top 10 mobile gaming companies, so we have plenty of those”

Jesse Lempiäinen Feb 20, 2023 ▶ 11:10 $720k in ARR SaaS Raising at $12m Valuation Right Now for App Install SaaS

Assertion Contradicted

Lempiäinen: GeekLab is currently a profitable business

“We are profitable business.”

Jesse Lempiäinen Feb 20, 2023 ▶ 12:25 $720k in ARR SaaS Raising at $12m Valuation Right Now for App Install SaaS

Assertion Not checkable as stated

Lempiäinen: Over 100 investor calls generated multiple term sheets for GeekLab

“I did over a hundred calls last year with phases to kind of get to a point where we have multiple term sheets and we actually have the opportunity to decide where to go.”

Jesse Lempiäinen Feb 20, 2023 ▶ 12:50 $720k in ARR SaaS Raising at $12m Valuation Right Now for App Install SaaS

Assertion Not checkable as stated

Lempiäinen: Competing app-testing tool cost $60,000 per test in 2019

“I looked at the market. I saw one tool that didn't work and another one that costed like 60,000 bucks for this one test.”

Jesse Lempiäinen Feb 20, 2023 ▶ 4:11 $720k in ARR SaaS Raising at $12m Valuation Right Now for App Install SaaS

Disclosure

Lempiäinen: GeekLab did not split founding equity evenly

“Not, not really. We've done some shifts after that as well.”

Jesse Lempiäinen Feb 20, 2023 ▶ 4:45 $720k in ARR SaaS Raising at $12m Valuation Right Now for App Install SaaS

Assertion Not checkable as stated

Supercell and Ilkka Paananen heavily reinvest in Finnish tech startups

“Whenever we talk with startups, it's either him personally or supercell that's kind of backed them here in Finland. So that's, I think awesome as well that they put the success back to the market.”

Jesse Lempiäinen Feb 20, 2023 ▶ 16:49 $720k in ARR SaaS Raising at $12m Valuation Right Now for App Install SaaS

Appearances (1)

Episode	Date	Speaking time
$720k in ARR SaaS Raising at $12m Valuation Right Now for App Install SaaS	Feb 20, 2023	10m

Jesse Lempiäinen

The record, in short

Their most notable supported claim

Their most notable contradicted claim

How they sound: not measured why? →

Appearances (1)

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