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Ezra Firestone

Founder & CEO, Smart Marketer · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutive@EzraFirestone ↗LinkedIn ↗loverunnethover.com ↗

Ezra Firestone is an eCommerce entrepreneur best known for scaling the pro-age cosmetics brand BOOM! by Cindy Joseph and developing the Shopify application suite Zipify Apps. Through his educational platform Smart Marketer, he teaches digital advertising, conversion optimization, and sustainable business practices to DTC brands.

5statements → 2claims → 0claims resolved → 4/5average certainty → 1.6/5average debate potential → ≈4.5/5argument clarity, estimated → 7said about them ↓

2 not checkable as stated how the 2 claims stand · each chip opens the sources

2 assertions · 2 insights · 1 disclosure · every statement was checked. The predictions and assertions are the 2 claims: statements the public record can support or contradict. 0 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Ezra argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Ezra Firestone on measured tape to publish a rate. This says nothing about how they speak.

Everything Ezra Firestone said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Firestone: Working 15-hour hustle days is extremely misguided
“The thing that I think that people miss is that it's not about how much you work, it's about what you produce, and I think this mentality of, like, Hustle and grind and work 15 hours a day is extremely misguided and missing the entire point of why we are entre…”
Ezra Firestone Mar 29, 2016 ▶ 18:03 How Male Marketer Does $1.5m Per Month In Womens Cosmetics with Ezra Firestone of Boom! By Cindy Joseph EP 207
Disclosure
Firestone: Boom! spends $15K-$20K daily on advertising, 90% on Facebook
“So we spend about 15 to 20,000 dollars a day on advertising, 90% on Facebook, but we also use Instagram, Pinterest, and Google.”
Ezra Firestone Mar 29, 2016 ▶ 4:35 How Male Marketer Does $1.5m Per Month In Womens Cosmetics with Ezra Firestone of Boom! By Cindy Joseph EP 207
Assertion Not checkable as stated
Firestone: Boom generates $1.4M to $1.8M monthly with ~25% profit margin
“Between 1.4 and 1.8. And our margin on that, you know, is 25 something percent.”
Ezra Firestone Mar 29, 2016 ▶ 8:22 How Male Marketer Does $1.5m Per Month In Womens Cosmetics with Ezra Firestone of Boom! By Cindy Joseph EP 207
Insight
Firestone: One $1,000 daily ad set outperforms twenty-five $15 ad sets
“Bigger target groups at this kind of scale work better, so an ad set where you're spending a thousand dollars a day on one targeting is gonna work better than 25 ad sets where you're spending 15 dollars a day”
Ezra Firestone Mar 29, 2016 ▶ 11:08 How Male Marketer Does $1.5m Per Month In Womens Cosmetics with Ezra Firestone of Boom! By Cindy Joseph EP 207
Assertion Not checkable as stated
Firestone: Boom has $77 average order value and $45-$50 CAC
“So, our initial average order value is about 77 dollars, and we're buying conversions on average across all of our marketplaces at around 45 to 50.”
Ezra Firestone Mar 29, 2016 ▶ 8:36 How Male Marketer Does $1.5m Per Month In Womens Cosmetics with Ezra Firestone of Boom! By Cindy Joseph EP 207

The other half of the tape: Ezra Firestone's own voice is left out of every number here. Other people bring the name up 7 times in 3 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 4Dan Gamito 3

Every mention by year

tap a year for its mentions
00214220162017episodesmentions
01220162017episodes it came up in
001.513220162017episodesmentions per episode
2017 3 mentions in 1 episode
2016 4 mentions in 2 episodes 2 per episode

Appearances (1)

EpisodeDateSpeaking time
How Male Marketer Does $1.5m Per Month In Womens Cosmetics with Ezra Firestone of Boom! By Mar 29, 2016 11m
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