Ezra Firestone, founder of Boom! by Cindy Joseph, speaks with Nathan Latka about sleep habits and entrepreneurial work-life philosophy.
0:00 / 0:15exact quote · 15.6s
720p mp4 · rendered on demand · StarZero watermark
“The thing that I think that people miss is that it's not about how much you work, it's about what you produce, and I think this mentality of, like, Hustle and grind and work 15 hours a day is extremely misguided and missing the entire point of why we are entrepreneurs in the first place.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Ezra Firestone
Disclosure
Firestone: Boom! spends $15K-$20K daily on advertising, 90% on Facebook
“So we spend about 15 to 20,000 dollars a day on advertising, 90% on Facebook, but we also use Instagram, Pinterest, and Google.”
Ezra FirestoneMar 29, 2016▶ 4:35How Male Marketer Does $1.5m Per Month In Womens Cosmetics with Ezra Firestone of Boom! By Cindy Joseph EP 207
AssertionNot checkable as stated
Firestone: Boom generates $1.4M to $1.8M monthly with ~25% profit margin
“Between 1.4 and 1.8. And our margin on that, you know, is 25 something percent.”
Ezra FirestoneMar 29, 2016▶ 8:22How Male Marketer Does $1.5m Per Month In Womens Cosmetics with Ezra Firestone of Boom! By Cindy Joseph EP 207
Insight
Firestone: One $1,000 daily ad set outperforms twenty-five $15 ad sets
“Bigger target groups at this kind of scale work better, so an ad set where you're spending a thousand dollars a day on one targeting is gonna work better than 25 ad sets where you're spending 15 dollars a day”
Ezra FirestoneMar 29, 2016▶ 11:08How Male Marketer Does $1.5m Per Month In Womens Cosmetics with Ezra Firestone of Boom! By Cindy Joseph EP 207
AssertionNot checkable as stated
Firestone: Boom has $77 average order value and $45-$50 CAC
“So, our initial average order value is about 77 dollars, and we're buying conversions on average across all of our marketplaces at around 45 to 50.”
Ezra FirestoneMar 29, 2016▶ 8:36How Male Marketer Does $1.5m Per Month In Womens Cosmetics with Ezra Firestone of Boom! By Cindy Joseph EP 207
Made with StarZero
Turn any episode into a week of clips.
This entire site, over 2,600 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.