Firestone: One $1,000 daily ad set outperforms twenty-five $15 ad sets
Ezra Firestone · How Male Marketer Does $1.5m Per Month In Womens Cosmetics with Ezra Firestone of Boom! By Cindy Joseph EP 207 · Mar 29, 2016 · at 11:08
Ezra Firestone, founder of Boom! by Cindy Joseph and Smart Marketer, shares tactical heuristics for scaling Facebook ad spend.
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“Bigger target groups at this kind of scale work better, so an ad set where you're spending a thousand dollars a day on one targeting is gonna work better than 25 ad sets where you're spending 15 dollars a day”
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