The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 5 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Firestone: Working 15-hour hustle days is extremely misguided
“The thing that I think that people miss is that it's not about how much you work, it's about what you produce, and I think this mentality of, like, Hustle and grind and work 15 hours a day is extremely misguided and missing the entire point of why we are entre…”
Ezra Firestone Mar 29, 2016 ▶ 18:03 How Male Marketer Does $1.5m Per Month In Womens Cosmetics with Ezra Firestone of Boom! By Cindy Joseph EP 207
Disclosure
Firestone: Boom! spends $15K-$20K daily on advertising, 90% on Facebook
“So we spend about 15 to 20,000 dollars a day on advertising, 90% on Facebook, but we also use Instagram, Pinterest, and Google.”
Ezra Firestone Mar 29, 2016 ▶ 4:35 How Male Marketer Does $1.5m Per Month In Womens Cosmetics with Ezra Firestone of Boom! By Cindy Joseph EP 207
Assertion Not checkable as stated
Firestone: Boom generates $1.4M to $1.8M monthly with ~25% profit margin
“Between 1.4 and 1.8. And our margin on that, you know, is 25 something percent.”
Ezra Firestone Mar 29, 2016 ▶ 8:22 How Male Marketer Does $1.5m Per Month In Womens Cosmetics with Ezra Firestone of Boom! By Cindy Joseph EP 207
Insight
Firestone: One $1,000 daily ad set outperforms twenty-five $15 ad sets
“Bigger target groups at this kind of scale work better, so an ad set where you're spending a thousand dollars a day on one targeting is gonna work better than 25 ad sets where you're spending 15 dollars a day”
Ezra Firestone Mar 29, 2016 ▶ 11:08 How Male Marketer Does $1.5m Per Month In Womens Cosmetics with Ezra Firestone of Boom! By Cindy Joseph EP 207
Assertion Not checkable as stated
Firestone: Boom has $77 average order value and $45-$50 CAC
“So, our initial average order value is about 77 dollars, and we're buying conversions on average across all of our marketplaces at around 45 to 50.”
Ezra Firestone Mar 29, 2016 ▶ 8:36 How Male Marketer Does $1.5m Per Month In Womens Cosmetics with Ezra Firestone of Boom! By Cindy Joseph EP 207
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