Insight
Uyeda: YouTube monetization comes from product integration, not view counts
“The real money is in not through sort of selling how many views you get, but in, in doing product integration into the video content itself.”
Insight
Uyeda: Sub-100k creators can secure cash deals by packaging production
“Most, most YouTubers think that you can't really get Paid cash until you have over a 100,000 subscribers. That's true. If you're trying to pitch your value is through the views that you create, but if it's the video and you're giving still images along with th…”
Insight
Uyeda: Brand integrations should yield 10x your YouTube AdSense revenue
“My rule of thumb for YouTube is that your sort of brand integration money should be about 10 times what your AdSense money is.”
Insight
Uyeda: Creators should feature a brand's products before pitching sponsorships
“I would message Nutribullet and say, Hey, I would first, I would, I wouldn't tell them, I would first show them, not tell them what you're going to do. So with all the brands I did post with their products in it first, rather than tell them that I would do it …”
Disclosure
Uyeda: Scaling content businesses requires creative generalists, not assembly lines
“So for me, the scaling that I've started doing is hiring people that are generalists, just like me. So people that can Design a project, produce a video, edit it, and then post it. I don't want to have a team of assembly line production.”
Insight
Uyeda: Brand mentions in instructional DIY content are essential project ingredients
“In a particular type of content I do, brand and product mentions, they aren't getting in the way. They're actually essential. It, to me, It seems this now my content is instructional. It shows people how to do things. We're basically providing recipes for how …”
Insight
Uyeda: Creatives lose their competitive advantage by adopting standard business rules
“I see the mistake that a lot of creatives make in business is that they'll read these sort of books that are written by people with a totally different mindset. And they often undermine their competitive advantages by trying to follow these other sort of rules…”
Insight
Uyeda: Architects' design sensibilities can become financial liabilities in real estate
“Traditionally when architects or designers, when they try to get into the development game, their design sensibilities can actually cost them from the financial side of things. When you really care about the design and that's like your passion, and then you tr…”
Insight
Uyeda used sustainable design to gain zoning variances over consumer premiums
“Now, I know that consumers don't always want to pay extra for that on the sort of either the renting end or on the purchasing end. So my strategy was, rather than try to make increase my margins there, is could I leverage that with the city to get some zoning …”
Insight
Uyeda: Single-Bath Lofts with Large Closets Cost Much Less to Build
“It's much cheaper to build a loft style buildings with, you know, one really nice bathroom and bigger closet space.”
Opinion
Uyeda: Blue Apron plus TaskRabbit is the easiest personal chef hack
“Combining Blue Apron with Tass Rabbit is the quickest and easiest way to get a personal chef.”
Disclosure
Uyeda: First brand deal was $15k-$20k with Ryobi for 10 videos
“How about I make, I knew I couldn't pitch them on one video. I said, how about I make 10 videos for you that have all your products integrated into them. And I'll make you step by step and still images. And that was my first sort of paid deal. And that was for…”
Assertion Not checkable as stated
Uyeda: HomeMade Modern Generated ~$180k in 2015 Revenue
“I was looking at right now about a 180 K.”
Prediction Not checkable as stated
Uyeda: HomeMade Modern will make over $200K from brand deals in 2016
“This year, probably about 200, a little over 200 K. Okay. From about six to eight clients.”
Disclosure
Uyeda Receives $500,000 Offer for Smallest Development Unit
“It's right, right around half a million for the smallest unit.”
Disclosure
Uyeda bought a vacant parcel zoned for two units for $100,000
“We got the blank land for just right around a 100,000 dollars. It was zoned for two units, right? So you could build a duplex there.”
Assertion Not publicly verifiable
Uyeda: City granted three-unit zoning variance after six to eight months
“And after working with the city for about six to eight months, they granted the variance.”
Prediction Not checkable as stated
Uyeda: 3-Unit Boston Property Will Generate ~$7,000 Monthly Rent
“Obviously with a three unit building, we're increasing that to about, you know, 7000 a month.”
Disclosure
Uyeda: Property Development Includes ~$100,000 in Energy Upgrades
“We're probably spending about a 100,000 dollars in energy upgrades.”
Prediction Not checkable as stated
Uyeda: 3-Unit Boston Build Will Cost ~$800,000 for Construction
“Hopefully it'll be around 800,000 for construction. You know with construction projects, it's normally, you don't realize how over budget you are until like sort of the last few payments, but I think it's gonna be right around 800,000 dollars for about 30, 320…”
