Roy Mann

Co-Founder and Co-CEO, monday.com · 2 appearances on the record.

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founderexecutiveengineerLinkedIn ↗monday.com ↗

Roy Mann co-founded the work management platform monday.com with Eran Zinman and led the company through its 2021 Nasdaq IPO. Before founding monday.com, he was a senior technology executive at Wix.com and previously co-founded SaveAnAlien.com.

25statements → 15claims → 5claims resolved → 100%fully supported → 3.88/5average certainty → 1.4/5average debate potential → 107said about them ↓

5 supported 0 partly supported 0 contradicted 1 not yet assessed 9 not checkable as stated how the 15 claims stand · each chip opens the sources

1 prediction · 14 assertions · 3 insights · 7 disclosures · every statement was checked. The prediction and assertions are the 15 claims: statements the public record can support or contradict. 5 are resolved, 1 is not yet assessed, and 9 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Roy argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
daPulse Surpasses $1M MRR and Reaches Over $13M ARR
“So we're now at over one million in MRR. In ARR, it's 13 point something million.”
Roy Mann Nov 18, 2017 ▶ 6:24 847: SaaS: How DaPulse has 3x'ed Revenue YoY

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
100% certainty 3
100% certainty 4
none yet certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Roy Mann on measured tape to publish a rate. This says nothing about how they speak.

Everything Roy Mann said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
daPulse Acquires Enterprise Customers at Scale via Social Media Ads
“What everyone tells us all the time that is impossible and we somehow keep Are able to keep doing it in the scale is sell to large corporates on Instagram and Facebook”
Roy Mann Nov 18, 2017 ▶ 14:15 847: SaaS: How DaPulse has 3x'ed Revenue YoY
Assertion Not checkable as stated
daPulse Recoups Its Online Ad Spend in Under One Year
“Well, let's say within a year we get all of it back, but it's faster. It's faster.”
Roy Mann Nov 18, 2017 ▶ 8:36 847: SaaS: How DaPulse has 3x'ed Revenue YoY
Assertion Not checkable as stated
daPulse Monthly Logo Churn Rate Is Between 1.5% and 2%
“So it's it changes slightly, but it's between a 1.5% to two. You know, that's like the range.”
Roy Mann Nov 18, 2017 ▶ 11:39 847: SaaS: How DaPulse has 3x'ed Revenue YoY
Insight
Enterprise B2B Social Media Ads Should Be Funny and Viral
“And when you address them on Facebook, you don't need to necessarily do it in a way that is, or you have to do it not in a way that you would do it if you meet them. It's not rational. It's funny. It's viral. It's interesting.”
Roy Mann Nov 18, 2017 ▶ 15:11 847: SaaS: How DaPulse has 3x'ed Revenue YoY
Insight
Trying to avoid customer churn completely is a mistake
“I don't think that, Avoiding churn is something positive. It comes with growth.”
Roy Mann Sep 1, 2016 ▶ 15:14 EP 404: $360k June 2016 MRR, $4M ARR, 5000 customers paying $72/mo on average with DaPulse founder Roy Man
Assertion Supported
daPulse Surpasses $1M MRR and Reaches Over $13M ARR
“So we're now at over one million in MRR. In ARR, it's 13 point something million.”
Roy Mann Nov 18, 2017 ▶ 6:24 847: SaaS: How DaPulse has 3x'ed Revenue YoY
Insight
daPulse Drives B2B Growth With a B2C Marketing Approach
“We're a B to B company, but we, our entire approach is very much B to C, like we, our tone of voice, how we contact people, how we relate to them is very, you know, we are emotional about what we do. We feel it's like something that is very close to our hearts…”
Roy Mann Nov 18, 2017 ▶ 6:42 847: SaaS: How DaPulse has 3x'ed Revenue YoY
Disclosure
daPulse Spends $1.5M per Month on Online Advertising
“1.5 million dollars.”
Roy Mann Nov 18, 2017 ▶ 7:32 847: SaaS: How DaPulse has 3x'ed Revenue YoY
Assertion Not checkable as stated
DaPulse maintains net negative revenue churn
“Revenue churn, we don't. We're negative churn. People that love us stick around and pay more.”
Roy Mann Sep 1, 2016 ▶ 12:14 EP 404: $360k June 2016 MRR, $4M ARR, 5000 customers paying $72/mo on average with DaPulse founder Roy Man
Disclosure
DaPulse does not manage its operational business using MRR and ARR
“We're not running the business with MRR and ARR. It's just like nice Benchmark metrics.”
Roy Mann Sep 1, 2016 ▶ 16:23 EP 404: $360k June 2016 MRR, $4M ARR, 5000 customers paying $72/mo on average with DaPulse founder Roy Man
Assertion Not checkable as stated
daPulse Customers Start at $70 Monthly and Double Spend Annually
“So it's it started 70 dollars and after a year it grows more than doubles, but the average is misleading because there are way more small companies out there.”
Roy Mann Nov 18, 2017 ▶ 3:23 847: SaaS: How DaPulse has 3x'ed Revenue YoY
Disclosure
daPulse Has Grown to 15,000 Customers
“15.”
Roy Mann Nov 18, 2017 ▶ 4:56 847: SaaS: How DaPulse has 3x'ed Revenue YoY
Disclosure
daPulse Raised $25M Led by Insight Venture Partners
“Yeah, so this in the beginning of the year, we raised twenty-five million dollars from Insight and Insight Venture Partners and our existing investors.”
Roy Mann Nov 18, 2017 ▶ 5:08 847: SaaS: How DaPulse has 3x'ed Revenue YoY
Disclosure
daPulse Built a Proprietary BI Tool for Campaign-Level ROI Tracking
“We developed our own BI tool that is called Big Brain. Big Brain, yeah, it's like a really good name for a BI system. I like it. And it has every cent we spend, and every cent that goes in, we hook up to the API of Facebook and Google, and really, we know on t…”
Roy Mann Nov 18, 2017 ▶ 9:06 847: SaaS: How DaPulse has 3x'ed Revenue YoY
Assertion Not checkable as stated
daPulse Maintains a Net Revenue Churn of Roughly -0.5%
“No, no, no. Like close to zero. It's a .5, -.5.”
Roy Mann Nov 18, 2017 ▶ 14:00 847: SaaS: How DaPulse has 3x'ed Revenue YoY
Prediction Held up
daPulse Targets $17M ARR by December 2017
“About seventeen million.”
Roy Mann Nov 18, 2017 ▶ 16:57 847: SaaS: How DaPulse has 3x'ed Revenue YoY
Assertion Supported
daPulse Reached $6.5M ARR in December 2016
“And December so 6.5.”
Roy Mann Nov 18, 2017 ▶ 17:30 847: SaaS: How DaPulse has 3x'ed Revenue YoY
Assertion Not checkable as stated
DaPulse surpassed 5,000 paying companies and doubled every five months
“So we have currently 5000 over 5000 paying companies, and it's actually been scaling since we launched. We double every five months or so.”
Roy Mann Sep 1, 2016 ▶ 3:05 EP 404: $360k June 2016 MRR, $4M ARR, 5000 customers paying $72/mo on average with DaPulse founder Roy Man
Assertion Not checkable as stated
DaPulse reached $360,000 in monthly recurring revenue in June 2016
“In June right now, we're like our run rate is you mean MRR is. Cool. So it's like 360,000 dollars.”
Roy Mann Sep 1, 2016 ▶ 3:56 EP 404: $360k June 2016 MRR, $4M ARR, 5000 customers paying $72/mo on average with DaPulse founder Roy Man
Assertion Supported
DaPulse had raised a total of $9 million by mid-2016
“We raised nine million till now.”
Roy Mann Sep 1, 2016 ▶ 4:51 EP 404: $360k June 2016 MRR, $4M ARR, 5000 customers paying $72/mo on average with DaPulse founder Roy Man
Assertion Not publicly verifiable
DaPulse raised $5M at a $28.5M post-money valuation
“Our last round was we got five million more money. And with the post valuation and, you know, with all those convertibles, you can only talk about the post what it's was in 28.5 million.”
Roy Mann Sep 1, 2016 ▶ 9:11 EP 404: $360k June 2016 MRR, $4M ARR, 5000 customers paying $72/mo on average with DaPulse founder Roy Man
Assertion Supported
Wix spends over $100 million annually on media buying
“We're coming from the weak school of buying media and they're like spending over a million, a hundred million dollars a year.”
Roy Mann Sep 1, 2016 ▶ 11:19 EP 404: $360k June 2016 MRR, $4M ARR, 5000 customers paying $72/mo on average with DaPulse founder Roy Man
Assertion Not checkable as stated
DaPulse customer acquisition cost averaged $600 in 2016
“It's around eight 600 dollars.”
Roy Mann Sep 1, 2016 ▶ 11:40 EP 404: $360k June 2016 MRR, $4M ARR, 5000 customers paying $72/mo on average with DaPulse founder Roy Man
Disclosure
Wix CEO Avishai Abrahami personally mentored Roy Mann
“Avishai from Wix is my personal mentor, and he's like, really guided me throughout everything here. He's like, brilliant, brilliant person, so I would have to say him.”
Roy Mann Sep 1, 2016 ▶ 20:15 EP 404: $360k June 2016 MRR, $4M ARR, 5000 customers paying $72/mo on average with DaPulse founder Roy Man

Show 1statements(1 left)

The other half of the tape: Roy Mann's own voice is left out of every number here. Other people bring the name up 106 times in 36 episodes on Top Founders. 1 statement on the record names them. every mention, with the transcript →

Who brings them up most Nathan Latka 104Gabriel Ottino 2

Statements about Roy Mann, by other people (1)

Assertion Not publicly verifiable
Latka: Roy Mann hit $360K MRR and 5,000 customers in mid-2016
“Roy did 360 grand in June revenue. He's on track to do four million this year with 5000 customers paying 70 dollars per month on average.”
Nathan Latka Sep 2, 2016 ▶ 24:36 EP 405: 409A Valutions, Cap Table Pro-Formas and More with Jonathan Gass of NomadFinancial

Every mention by year

tap a year for its mentions
004013802520162017201820192020202120222023202420252026episodesmentions
0132520162017201820192020202120222023202420252026episodes it came up in
0021342520162017201820192020202120222023202420252026episodesmentions per episode
2026 1 mention in 1 episode
2022 1 mention in 1 episode
2021 8 mentions in 3 episodes 3 per episode
2020 1 mention in 1 episode
2019 8 mentions in 3 episodes 3 per episode
2018 80 mentions in 24 episodes 3 per episode
2016 7 mentions in 3 episodes 2 per episode

Appearances (2)

EpisodeDateSpeaking time
847: SaaS: How DaPulse has 3x'ed Revenue YoY Nov 18, 2017 10m
EP 404: $360k June 2016 MRR, $4M ARR, 5000 customers paying $72/mo on average with DaPulse Sep 1, 2016 10m
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