The Ledger
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daPulse Acquires Enterprise Customers at Scale via Social Media Ads
“What everyone tells us all the time that is impossible and we somehow keep Are able to keep doing it in the scale is sell to large corporates on Instagram and Facebook”
daPulse Recoups Its Online Ad Spend in Under One Year
“Well, let's say within a year we get all of it back, but it's faster. It's faster.”
daPulse Monthly Logo Churn Rate Is Between 1.5% and 2%
“So it's it changes slightly, but it's between a 1.5% to two. You know, that's like the range.”
Enterprise B2B Social Media Ads Should Be Funny and Viral
“And when you address them on Facebook, you don't need to necessarily do it in a way that is, or you have to do it not in a way that you would do it if you meet them. It's not rational. It's funny. It's viral. It's interesting.”
Trying to avoid customer churn completely is a mistake
“I don't think that, Avoiding churn is something positive. It comes with growth.”
daPulse Surpasses $1M MRR and Reaches Over $13M ARR
“So we're now at over one million in MRR. In ARR, it's 13 point something million.”
daPulse Drives B2B Growth With a B2C Marketing Approach
“We're a B to B company, but we, our entire approach is very much B to C, like we, our tone of voice, how we contact people, how we relate to them is very, you know, we are emotional about what we do. We feel it's like something that is very close to our hearts…”
DaPulse maintains net negative revenue churn
“Revenue churn, we don't. We're negative churn. People that love us stick around and pay more.”
DaPulse does not manage its operational business using MRR and ARR
“We're not running the business with MRR and ARR. It's just like nice Benchmark metrics.”
daPulse Customers Start at $70 Monthly and Double Spend Annually
“So it's it started 70 dollars and after a year it grows more than doubles, but the average is misleading because there are way more small companies out there.”
daPulse Raised $25M Led by Insight Venture Partners
“Yeah, so this in the beginning of the year, we raised twenty-five million dollars from Insight and Insight Venture Partners and our existing investors.”
daPulse Built a Proprietary BI Tool for Campaign-Level ROI Tracking
“We developed our own BI tool that is called Big Brain. Big Brain, yeah, it's like a really good name for a BI system. I like it. And it has every cent we spend, and every cent that goes in, we hook up to the API of Facebook and Google, and really, we know on t…”
daPulse Maintains a Net Revenue Churn of Roughly -0.5%
“No, no, no. Like close to zero. It's a .5, -.5.”
DaPulse surpassed 5,000 paying companies and doubled every five months
“So we have currently 5000 over 5000 paying companies, and it's actually been scaling since we launched. We double every five months or so.”
DaPulse reached $360,000 in monthly recurring revenue in June 2016
“In June right now, we're like our run rate is you mean MRR is. Cool. So it's like 360,000 dollars.”
DaPulse raised $5M at a $28.5M post-money valuation
“Our last round was we got five million more money. And with the post valuation and, you know, with all those convertibles, you can only talk about the post what it's was in 28.5 million.”
Wix spends over $100 million annually on media buying
“We're coming from the weak school of buying media and they're like spending over a million, a hundred million dollars a year.”