Enterprise B2B Social Media Ads Should Be Funny and Viral
Roy Mann · 847: SaaS: How DaPulse has 3x'ed Revenue YoY · Nov 18, 2017 · at 15:11
Roy Mann, co-founder of daPulse (later monday.com), explains the creative strategy behind reaching corporate enterprise buyers on consumer social networks.
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“And when you address them on Facebook, you don't need to necessarily do it in a way that is, or you have to do it not in a way that you would do it if you meet them. It's not rational. It's funny. It's viral. It's interesting.”
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