Trying to avoid customer churn completely is a mistake
Roy Mann · EP 404: $360k June 2016 MRR, $4M ARR, 5000 customers paying $72/mo on average with DaPulse founder Roy Man · Sep 1, 2016 · at 15:14
Roy Mann, CEO of DaPulse (later monday.com), shares his philosophy on SaaS churn and customer expansion.
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“I don't think that, Avoiding churn is something positive. It comes with growth.”
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