churn

“So one of the things that we really learned was actually most people would think this is counterintuitive, but actually charging more and going up market Significantly reduced churn.”

“The churn doesn't really apply in the travel industry because once one person goes travel, they don't come back to for travel for at least like six months and mostly like one or two years.”

“I don't think that, Avoiding churn is something positive. It comes with growth.”

“And so number one would be people that dislikes how fast we've changed core features.”

“Yeah, no, churn, so churn for us is less than one percent a month.”

“We're around a three percent of churn”

“In the SMB space, you'll see an average of three to seven percent.”

“It's less than five percent churn.”

“5.8%.”

“Clay is like, he realized once he put a 2000 dollar setup fee on his retention, like went from eight was turned went from eight percent monthly down to like two percent monthly.”

“There's little things you could do that, that might get you know some Like incremental improvements in turn, but the big stuff function changes in turn are just core product experience.”

“Churn really tells you where you're at, ultimately tells you where you're at. So you can do all the customer data you want, right? And you can find out sentiment and all that. But ultimately at the end of the day, churn tells you whether, whether, how you're d…”

“You know, I would say we reduced churn probably we probably cut it in half when we were able to get our persona right. so before, you know, we had different, we had apples and oranges. We had people who wanted to send email blasts. We had people who wanted to…”

“Well, it's maybe five percent a year. And actually the churn is, we see the churn due to the changes in the organizational structure, but very, very little ones. There's no churn due to the product replacements.”

“And so we started tracking usage and different adoption metrics and that gave us way more leading indicators because turn is the ultimate lagging indicator where you're like, you feel safe just ignoring it for a long time because it doesn't come up until final…”

“If you have zero churn, it might mean your price point's too low. Nobody's churning. Churn can be a good thing.”

“When you move up market, you know, the larger the deal size, typically you see lower churn”

“And then I do every two weeks I do a webinar as well for our members, which is just open Q and a, as well as exploring and showing them the new features that released that last month. And it's also helps reduce churn is to get people to understand that, Hey, b…”

“So right now we, our churn is about 1.5%, a little under 1.5% on a monthly basis.”

“I think personally that support in this business is basically the way to be churned.”

“Churn is .8%.”

“We have it. It's significantly less. I mean, it's about one percent maybe, maybe a little bit higher, but.”

“Yeah, churn's still the same.”

“Yeah, around the five percent mark.”

“It's still just below one percent on monthly.”

“When we took the company back, churn was at about seven percent, and I think now we're sitting at about 3.2%.”

“It's on the lower end of the benchmark for which, you know, is between three and seven percent for reference. So we are on the lower end of that.”

“Around six percent. 5.5 to 6.5.”

“So we have a high churn. It was like nine to 10%. Now we've got lower it's getting closer to eight percent because we launched a freemium plan. That was three months ago. So with freemium, because people have more time to actually experience the product, the c…”

“Churn is only 2.8% since COVID and that includes businesses... Monthly... And that includes businesses that we lost to COVID. So if you take those businesses out, you know you know, those businesses who didn't survive COVID, You know, it's sub one percent.”

“So the tip here is don't look at churn. Look at what we call revenue leakage. Revenue leakage is everything that make us lose money.”

“Very, very difficult for a customer to leave you if you're embedded into their workflows. They're not going to turn you off. If you're not, and they're using your platform on a web browser, for example, it's very, very easy for them to switch it off, move to a…”

“When you have multiple products, The same client, using your multiple products, you're, you start locking up your clients. So, usually one product consumes data from another product, and this creates a lockup and it's great for, mitigate your churn”

“We realized that there was almost no impact on conversion and churn by raising our prices by 20%, which just automatically raised revenue by 20%.”