Launching a freemium plan lowered Systeme.io's monthly churn to 8%
Aurelien Amaker · Bootstrapped Founder Buys $1.4m Dream Home Funded by his Marketing SaaS Tool · Aug 1, 2021 · at 13:24
Aurelien Amaker, founder and CEO of all-in-one marketing platform Systeme.io, discusses customer retention metrics with Nathan Latka.
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“So we have a high churn. It was like nine to 10%. Now we've got lower it's getting closer to eight percent because we launched a freemium plan. That was three months ago. So with freemium, because people have more time to actually experience the product, the churn goes down.”
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