Insight
Morrell: Machines write repetitive, data-based content better than humans
“Everything that is repetitive and based on data the machine can write better than the human.”
Insight
Morrell: Natural language generation companies cannot be bootstrapped
“The thing is you cannot bootstrap energy because you have to put in years of software development. And that's very, very difficult to do.”
Assertion Not checkable as stated
Only about five companies worldwide do natural language generation
“There's only like five companies out there who do natural language generation at all.”
Disclosure
AX Semantics sales reps do not carry individual competing quotas
“This is not how we built we, how we built our sales team. The sales team works as a team and not as sales reps who compete against each other.”
Insight
Sales performance requires training and product knowledge, not natural talent
“I believe you have to develop people and to train them and to build a team based on experience and knowledge of this product, this company, this customer type. It's not, I see a lot of others are just hiring and firing till they find this guy who does it well.…”
Disclosure
AX Semantics previously suffered 90% monthly customer churn
“We had in, in, in the darkest days and those were really dark days. We had like 90%.”
Opinion
AX Semantics claims to be the only self-service NLG tool
“We are like the only natural language generation product out there that is reef for the rest of us. Everybody can just go there, have a trial, try it out.”
Disclosure
AX Semantics generates $200 in expansion for every $100 from new customers
“Now it's in, in total numbers, it's zero. So we hardly lose any customers and we have in, in growth numbers, we have a one to two relation ratio of growth. So for every hundred bucks that come in with new customers, we grow existing customers by 200 bucks.”
Assertion Not checkable as stated
AX Semantics has an average monthly contract value of €761
“Well, we have an average sales price of 761. I know because I just calculated this two days ago. Because we're always looking on customer lifetime value that I was asking myself, how much do we get in the first year? So if you take the first year divided by 12…”
Assertion Not checkable as stated
AX Semantics has roughly 800 customers
“Today we would have around 800.”
Disclosure
AX Semantics spends roughly €250k annually on paid ads
“I wouldn't know on a monthly basis, but I can tell you that it's a probably 250 K I'm talking euros. Yeah. So at 10, 15%. Yeah. 250 K a year.”
Assertion Not checkable as stated
AX Semantics pays €25 to €35 per lead on paid ads
“Well, and a fresh lead is about 25 to 35 euros per lead. From there, we have 25 to 30% conversion into an appointment. From the appointment, we have 70% conversion into an opportunity in the good stage”
Assertion Not publicly verifiable
AX Semantics generates €3.5 million in annual revenue
“We are doing about three and a half million a year.”
Assertion Not publicly verifiable
AX Semantics is growing 60% year-over-year
“60% growth year over year.”
Assertion Not checkable as stated
Users require two weeks to learn the AX Semantics software
“Because the software is, yeah, you have to learn it. There is less, you have to put in two weeks to learn how to use it.”
Assertion Supported
AX Semantics pivoted from a content writing agency to pure SaaS
“His evolved into a content writing agency and some point he started developing a software for his own needs to scale. And then he pivoted from content writing agency into pure SaaS A high tech company.”
Assertion Not checkable as stated
Morrell: AX Semantics employs roughly 40 people
“Roughly around 40.”
