AX Semantics pays €25 to €35 per lead on paid ads
Steven Morrell · They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads · Mar 1, 2021 · at 6:50
Steven Morrell, CRO of AX Semantics, outlines the exact top-of-funnel CAC and conversion rates from paid ad campaigns.
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“Well, and a fresh lead is about 25 to 35 euros per lead. From there, we have 25 to 30% conversion into an appointment. From the appointment, we have 70% conversion into an opportunity in the good stage”
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