AX Semantics

15 statements across 1 episodes · 4 bullish · 2 bearish · 1 people on the record · first statement Mar 1, 2021 by Steven Morrell · said 8 times in 1 episodes since 2021 · across every show →

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brought up most by Nathan Latka (8)

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2021 8 mentions in 1 episode

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Everything said about AX Semantics, oldest first

Mar 1, 2021 bullish
Insight
Morrell: Machines write repetitive, data-based content better than humans
“Everything that is repetitive and based on data the machine can write better than the human.”
Steven Morrell Mar 1, 2021 ▶ 2:40 They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads
Mar 1, 2021
Assertion Not checkable as stated
Morrell: AX Semantics employs roughly 40 people
“Roughly around 40.”
Steven Morrell Mar 1, 2021 ▶ 9:47 They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads
Mar 1, 2021
Disclosure
AX Semantics spends roughly €250k annually on paid ads
“I wouldn't know on a monthly basis, but I can tell you that it's a probably 250 K I'm talking euros. Yeah. So at 10, 15%. Yeah. 250 K a year.”
Steven Morrell Mar 1, 2021 ▶ 6:30 They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads
Mar 1, 2021 neutral
Assertion Not checkable as stated
AX Semantics has an average monthly contract value of €761
“Well, we have an average sales price of 761. I know because I just calculated this two days ago. Because we're always looking on customer lifetime value that I was asking myself, how much do we get in the first year? So if you take the first year divided by 12…”
Steven Morrell Mar 1, 2021 ▶ 2:49 They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads
Mar 1, 2021 negative
Disclosure
AX Semantics previously suffered 90% monthly customer churn
“We had in, in, in the darkest days and those were really dark days. We had like 90%.”
Steven Morrell Mar 1, 2021 ▶ 12:05 They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads
Mar 1, 2021 neutral
Assertion Not checkable as stated
Users require two weeks to learn the AX Semantics software
“Because the software is, yeah, you have to learn it. There is less, you have to put in two weeks to learn how to use it.”
Steven Morrell Mar 1, 2021 ▶ 11:53 They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads
Mar 1, 2021 bearish
Insight
Morrell: Natural language generation companies cannot be bootstrapped
“The thing is you cannot bootstrap energy because you have to put in years of software development. And that's very, very difficult to do.”
Steven Morrell Mar 1, 2021 ▶ 9:04 They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads
Mar 1, 2021 positive
Opinion
AX Semantics claims to be the only self-service NLG tool
“We are like the only natural language generation product out there that is reef for the rest of us. Everybody can just go there, have a trial, try it out.”
Steven Morrell Mar 1, 2021 ▶ 5:08 They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads
Mar 1, 2021 neutral
Assertion Not checkable as stated
AX Semantics has roughly 800 customers
“Today we would have around 800.”
Steven Morrell Mar 1, 2021 ▶ 5:25 They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads
Mar 1, 2021
Assertion Not publicly verifiable
AX Semantics generates €3.5 million in annual revenue
“We are doing about three and a half million a year.”
Steven Morrell Mar 1, 2021 ▶ 8:16 They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads
Mar 1, 2021 bullish
Disclosure
AX Semantics generates $200 in expansion for every $100 from new customers
“Now it's in, in total numbers, it's zero. So we hardly lose any customers and we have in, in growth numbers, we have a one to two relation ratio of growth. So for every hundred bucks that come in with new customers, we grow existing customers by 200 bucks.”
Steven Morrell Mar 1, 2021 ▶ 12:53 They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads
Mar 1, 2021 bullish
Assertion Not publicly verifiable
AX Semantics is growing 60% year-over-year
“60% growth year over year.”
Steven Morrell Mar 1, 2021 ▶ 8:30 They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads
Mar 1, 2021
Disclosure
AX Semantics sales reps do not carry individual competing quotas
“This is not how we built we, how we built our sales team. The sales team works as a team and not as sales reps who compete against each other.”
Steven Morrell Mar 1, 2021 ▶ 10:15 They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads
Mar 1, 2021
Assertion Not checkable as stated
AX Semantics pays €25 to €35 per lead on paid ads
“Well, and a fresh lead is about 25 to 35 euros per lead. From there, we have 25 to 30% conversion into an appointment. From the appointment, we have 70% conversion into an opportunity in the good stage”
Steven Morrell Mar 1, 2021 ▶ 6:50 They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads
Mar 1, 2021
Assertion Supported
AX Semantics pivoted from a content writing agency to pure SaaS
“His evolved into a content writing agency and some point he started developing a software for his own needs to scale. And then he pivoted from content writing agency into pure SaaS A high tech company.”
Steven Morrell Mar 1, 2021 ▶ 3:29 They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads
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