Verne: Instagram is the core driver of Phenom's business and growth
Brian Verne · $700k Raised For App That Connects Brands to High School Athletes With Brian Verne of Phantom EP 210 · Mar 30, 2016 · at 16:02
Brian Verne is the co-founder and CEO of Phenom, a digital platform for high school athletes. He discusses their user acquisition and community growth channels.
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“Instagram is, is essentially the basis of our business and how we grow our community.”
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More from Brian Verne
Verne: Sports brands crave high school athletes over pro influencers
“The brands and the marketers and the retailers are no longer just placing a, you know, value on pro athletes as being influencers. In fact, they absolutely crave the high school athlete segment, but the problem that they have is reaching young athletes at a gr…”
Phenom has about 60,000 high school athlete users
“So we have about 60,000 high school athletes that are using the platform.”
Phenom peaked at over 25,000 monthly active users in early 2016
“Our general, you know, monthly actives are anywhere from, you know, in the tens of thousands all the way up to, we had, you know, over 25,000 monthly actives you know, in the last in the last quarter at one point.”
Phenom users have tagged over 250,000 products to their profiles
“Our users have added over 250,000 products to their phenom profiles”
Verne: Phenom has raised over $700k including 500 Startups
“So overall, we've raised a little over 700,000 between some notes and some equity, and then, you know, now we're in 500 startups you know, batch 16 here in San Francisco, and so that, you know, that comes with you know, a small investment as well.”