Scott Hutchison

1 appearance on the record.

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founderexecutivestrikeman.io ↗

Scott Hutchison is a Canadian entrepreneur best known for co-founding direct-to-consumer e-commerce brands including jewelry company Ashley Bridget, pet brand Meowingtons, and Dreamhug Canada. He later founded and led Strikeman, an at-home dry-fire laser target training system and app, which he built and successfully exited.

10statements → 8claims → 0claims resolved → 3.5/5average certainty → 1.1/5average debate potential →

8 not checkable as stated how the 8 claims stand · each chip opens the sources

8 assertions · 2 disclosures · every statement was checked. The predictions and assertions are the 8 claims: statements the public record can support or contradict. 0 are resolved, and 8 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Scott argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Scott Hutchison on measured tape to publish a rate. This says nothing about how they speak.

Everything Scott Hutchison said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Hutchison: Affiliate program accounts for only 1% to 2% of Ashley Bridget sales
“It's actually like, I, I'd say it only does one to two percent. It's responsible for one to two percent of our sales.”
Scott Hutchison Feb 4, 2016 ▶ 10:06 Use $200 To Make $15m With ECommerce Tricks of Scott Hutchison of Ashley Bridget
Assertion Not checkable as stated
Hutchison: Ashley Bridget hit $8.2M in revenue in 2015
“This year we did 8.2 million.”
Scott Hutchison Feb 4, 2016 ▶ 3:55 Use $200 To Make $15m With ECommerce Tricks of Scott Hutchison of Ashley Bridget
Assertion Not checkable as stated
Hutchison: Free bracelet promo brought in 20K to 30K customers in 45 days
“So we, I think we got at least 20 to 30,000 customers in the span of a month and a half just from that one campaign.”
Scott Hutchison Feb 4, 2016 ▶ 5:58 Use $200 To Make $15m With ECommerce Tricks of Scott Hutchison of Ashley Bridget
Assertion Not checkable as stated
Hutchison: Free bracelet campaign drove an average cart value of roughly $25
“The average card value at the time was, I think, 25 dollars. So they were adding other stuff.”
Scott Hutchison Feb 4, 2016 ▶ 6:40 Use $200 To Make $15m With ECommerce Tricks of Scott Hutchison of Ashley Bridget
Assertion Not checkable as stated
Hutchison: Ashley Bridget typically maintains a 30% net profit margin
“We usually, we have a margin of usually 30%.”
Scott Hutchison Feb 4, 2016 ▶ 8:10 Use $200 To Make $15m With ECommerce Tricks of Scott Hutchison of Ashley Bridget
Assertion Not checkable as stated
Hutchison: Ashley Bridget averages roughly 25,000 orders per month
“We've been averaging out at about 25,000 orders a month”
Scott Hutchison Feb 4, 2016 ▶ 10:44 Use $200 To Make $15m With ECommerce Tricks of Scott Hutchison of Ashley Bridget
Assertion Not checkable as stated
Ashley Bridget generated approximately $2M in profit in 2015
“I would say closer to two million.”
Scott Hutchison Feb 4, 2016 ▶ 12:21 Use $200 To Make $15m With ECommerce Tricks of Scott Hutchison of Ashley Bridget
Disclosure
Ashley Bridget raised $800K for 10% equity, valuing company at $8M
“We did a small round of funding for a 10% equity in the business, which raised, what did it raise? It raised, I think like 800,000.”
Scott Hutchison Feb 4, 2016 ▶ 12:45 Use $200 To Make $15m With ECommerce Tricks of Scott Hutchison of Ashley Bridget
Disclosure
VC network offers Ashley Bridget growth capital loans at 10% interest
“Through our senior advisor, we have a good network of VCs that are more than willing to loan us money when we need it to grow and get like with like, you know, 10% interest.”
Scott Hutchison Feb 4, 2016 ▶ 13:00 Use $200 To Make $15m With ECommerce Tricks of Scott Hutchison of Ashley Bridget
Assertion Not checkable as stated
Hutchison: Ashley Bridget did $1.5M in 2013 revenue
“In 2013, we did 1.5 million.”
Scott Hutchison Feb 4, 2016 ▶ 3:47 Use $200 To Make $15m With ECommerce Tricks of Scott Hutchison of Ashley Bridget

Appearances (1)

EpisodeDateSpeaking time
Use $200 To Make $15m With ECommerce Tricks of Scott Hutchison of Ashley Bridget Feb 4, 2016 8m
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