Hutchison: Affiliate program accounts for only 1% to 2% of Ashley Bridget sales
Scott Hutchison · Use $200 To Make $15m With ECommerce Tricks of Scott Hutchison of Ashley Bridget · Feb 4, 2016 · at 10:06
Scott Hutchison, founder of jewelry brand Ashley Bridget, addresses whether affiliate and referral traffic drives their revenue.
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“It's actually like, I, I'd say it only does one to two percent. It's responsible for one to two percent of our sales.”
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More from Scott Hutchison
Hutchison: Free bracelet promo brought in 20K to 30K customers in 45 days
“So we, I think we got at least 20 to 30,000 customers in the span of a month and a half just from that one campaign.”
Hutchison: Free bracelet campaign drove an average cart value of roughly $25
“The average card value at the time was, I think, 25 dollars. So they were adding other stuff.”
Hutchison: Ashley Bridget typically maintains a 30% net profit margin
“We usually, we have a margin of usually 30%.”