The Ledger
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Hutchison: Affiliate program accounts for only 1% to 2% of Ashley Bridget sales
“It's actually like, I, I'd say it only does one to two percent. It's responsible for one to two percent of our sales.”
Hutchison: Free bracelet promo brought in 20K to 30K customers in 45 days
“So we, I think we got at least 20 to 30,000 customers in the span of a month and a half just from that one campaign.”
Hutchison: Free bracelet campaign drove an average cart value of roughly $25
“The average card value at the time was, I think, 25 dollars. So they were adding other stuff.”
Hutchison: Ashley Bridget typically maintains a 30% net profit margin
“We usually, we have a margin of usually 30%.”
Hutchison: Ashley Bridget averages roughly 25,000 orders per month
“We've been averaging out at about 25,000 orders a month”
Ashley Bridget raised $800K for 10% equity, valuing company at $8M
“We did a small round of funding for a 10% equity in the business, which raised, what did it raise? It raised, I think like 800,000.”