Disclosure
Cohley processes nearly $1M in GMV without taking a transaction cut
“Just south of a million dollars, but that's not, we, that's not actually how we monetize. We don't take a cut of that at all. Yep, so annual SaaS licenses directly with the brands, and we don't take a cut of anything that they do on top of that.”
Assertion Supported
Logan: Cohley is one of five TikTok creative partners
“We're one of five creative partners for TikTok as well.”
Assertion Not checkable as stated
Logan: Cohley's non-ICP SMB cohort churns at 60%
“And these numbers suck, but like our non-ICP, our sub like SMB cohort, I mean, they're turning out at 60%.”
Insight
Logan: Argentinian developers cost 20 cents on the dollar with strong autonomy
“One is cost, about 20 cents on the dollar. The second is just an incredible education system. They are able to take a concept, take an end goal, and build around that, build up to that, understand all of the dynamics and potential solves without needing line-b…”
Disclosure
Cohley generates 20% of revenue from project activations
“We do still have a 20% pocket of revenue that comes from project activations, primarily with like CVS and things like that.”
Disclosure
Cohley secures $2M interest-only venture debt without warrants
“This will be a two million dollar loan with a initial 12 month interest only period. Fairly high interest rate, but we're staying away from warrants.”
Assertion Supported
Logan avoids VC mandates because 90% of tech acquisitions are under $100M
“We also know that 90% of all tech acquisitions are sub hundred million, and we're cognizant of getting in bed with a VC that would Make us grow or force mandates on us from a hiring standpoint that would move a little faster than we're ready for.”
Disclosure
Cohley used influencer marketing as a wedge for content generation sales
“So, you know, early on it was the influencer angle. Back in 2017, it was very buzzy. People were very willing to get on a call to talk influencer. And then from there, we were able to ask about content generation, about ad testing strategies email marketing, m…”
Assertion Not checkable as stated
Logan: Cohley brands pay $1,500 monthly on average
“On average, they're paying 1500 a month. So 18 K a year is, is the kind of median price point.”
Assertion Not checkable as stated
Cohley flatlined at $2.5M run rate until the 2020 e-commerce boom
“A year ago, we were at two five, and we were essentially flat through through about May of 2020, and then really accelerated like crazy as e-commerce spend went berserk.”
Assertion Not checkable as stated
Logan: Cohley maintains a 3.3 to 1 LTV-to-CAC ratio
“Maintaining a really, really healthy 3.3 to one LTV to CAC.”
Disclosure
Logan: Cohley CSMs manage $550K ARR, aiming for $1M
“Our CSMs are only managing right around 550 K ARR right now. We'd like to see that closer to a million in the near future.”
Disclosure
Cohley founders invested $35k upfront to start the company
“We put in about 35,000 dollars up front.”
Assertion Not checkable as stated
Cohley initially launched as a $100/month shoppable Instagram tool
“What we actually did in early 2016 was we started with a hundred dollar a month product that was basically like a shoppable Instagram tool.”
Assertion Not checkable as stated
Only four of Cohley's initial 25 beta clients became paying customers
“That allowed us to get Our first, like, 25 beta clients for Coley, and then, you know, of course, not all of them used it, and an even fewer percentage of them actually ended up being paying customers. Only four of those 25 ended up paying us.”
Assertion Not checkable as stated
Logan: 220 brands transacted on Cohley in 2020
“220 brands last year put at least a dollar through.”
Insight
Logan: BuiltWith enables Cohley to identify integration partnerships
“Being able to see the integrations that have That have lots of carry over and crossover with our client base allows us to build out the partnership ecosystem and set our sights up.”
