Logan: Cohley's non-ICP SMB cohort churns at 60%
Tom Logan · Brand to Influencer Marketplace Hits $4m On Just $2m Raised · Feb 17, 2021 · at 10:11
Tom Logan shares churn data for Cohley's non-ideal customer profile segments with Nathan Latka.
0:00 / 0:08exact quote · 8.1s
720p mp4 · rendered on demand · StarZero watermark
“And these numbers suck, but like our non-ICP, our sub like SMB cohort, I mean, they're turning out at 60%.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Tom Logan
Cohley processes nearly $1M in GMV without taking a transaction cut
“Just south of a million dollars, but that's not, we, that's not actually how we monetize. We don't take a cut of that at all. Yep, so annual SaaS licenses directly with the brands, and we don't take a cut of anything that they do on top of that.”
Logan: Cohley is one of five TikTok creative partners
“We're one of five creative partners for TikTok as well.”
Logan: Argentinian developers cost 20 cents on the dollar with strong autonomy
“One is cost, about 20 cents on the dollar. The second is just an incredible education system. They are able to take a concept, take an end goal, and build around that, build up to that, understand all of the dynamics and potential solves without needing line-b…”
Cohley generates 20% of revenue from project activations
“We do still have a 20% pocket of revenue that comes from project activations, primarily with like CVS and things like that.”
Cohley secures $2M interest-only venture debt without warrants
“This will be a two million dollar loan with a initial 12 month interest only period. Fairly high interest rate, but we're staying away from warrants.”
Logan avoids VC mandates because 90% of tech acquisitions are under $100M
“We also know that 90% of all tech acquisitions are sub hundred million, and we're cognizant of getting in bed with a VC that would Make us grow or force mandates on us from a hiring standpoint that would move a little faster than we're ready for.”