Tom Logan, co-founder and CEO of Cohley, discusses the initial capital used to start the content platform with Nathan Latka.
0:00 / 0:03exact quote · 3.1s
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“We put in about 35,000 dollars up front.”
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More from Tom Logan
Disclosure
Cohley processes nearly $1M in GMV without taking a transaction cut
“Just south of a million dollars, but that's not, we, that's not actually how we monetize. We don't take a cut of that at all. Yep, so annual SaaS licenses directly with the brands, and we don't take a cut of anything that they do on top of that.”
Tom LoganFeb 17, 2021▶ 5:28Brand to Influencer Marketplace Hits $4m On Just $2m Raised
AssertionSupported
Logan: Cohley is one of five TikTok creative partners
“We're one of five creative partners for TikTok as well.”
Tom LoganFeb 17, 2021▶ 8:16Brand to Influencer Marketplace Hits $4m On Just $2m Raised
AssertionNot checkable as stated
Logan: Cohley's non-ICP SMB cohort churns at 60%
“And these numbers suck, but like our non-ICP, our sub like SMB cohort, I mean, they're turning out at 60%.”
Tom LoganFeb 17, 2021▶ 10:11Brand to Influencer Marketplace Hits $4m On Just $2m Raised
Insight
Logan: Argentinian developers cost 20 cents on the dollar with strong autonomy
“One is cost, about 20 cents on the dollar. The second is just an incredible education system. They are able to take a concept, take an end goal, and build around that, build up to that, understand all of the dynamics and potential solves without needing line-b…”
Tom LoganFeb 17, 2021▶ 11:51Brand to Influencer Marketplace Hits $4m On Just $2m Raised
Disclosure
Cohley generates 20% of revenue from project activations
“We do still have a 20% pocket of revenue that comes from project activations, primarily with like CVS and things like that.”
Tom LoganFeb 17, 2021▶ 13:23Brand to Influencer Marketplace Hits $4m On Just $2m Raised
Disclosure
Cohley secures $2M interest-only venture debt without warrants
“This will be a two million dollar loan with a initial 12 month interest only period. Fairly high interest rate, but we're staying away from warrants.”
Tom LoganFeb 17, 2021▶ 14:06Brand to Influencer Marketplace Hits $4m On Just $2m Raised
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