Cohley used influencer marketing as a wedge for content generation sales
Tom Logan · Brand to Influencer Marketplace Hits $4m On Just $2m Raised · Feb 17, 2021 · at 1:56
Tom Logan, co-founder and CEO of Cohley, explains the company's early go-to-market strategy to Nathan Latka.
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“So, you know, early on it was the influencer angle. Back in 2017, it was very buzzy. People were very willing to get on a call to talk influencer. And then from there, we were able to ask about content generation, about ad testing strategies email marketing, marketing strategies, and how they were thinking about content generation as a whole. So we'd go in with this influencer marketing mousetrap, then expand the conversation well beyond engagement rates, likes, or, you know, some hollow promises of traffic to the website.”
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