influencer marketing

“We found that paying influencer to share content rather than posting it themselves is dramatically cheaper.”

“Typically we take between a 20 and 30% margin on our campaigns.”

“Influencer marketing, in my opinion, is never going to become a fully programmatic software solution.”

“Cause I don't think the influencer marketing space is going away anytime soon. But I do think it's much more of an agency model.”

“I think the biggest Misunderstanding is between fame and influence, and I think most of the people in the industry don't even understand it. There's a really big difference between being famous and being influential.”

“Like I think CPG brands is the real sweet spot. Like it is an amazing way to generate conversation. You can send out product via, you know you know, mail service to a bunch of different influencers. And, It's a great way to get campaigns up really fast, and it…”

“Like I think that Instagram or Facebook could potentially start offering influencer marketing.”

“I don't really think anyone has really cracked the model on kind of influencer marketing, especially in a SaaS, you know, going from marketplace to a SaaS company.”

“So, you know, early on it was the influencer angle. Back in 2017, it was very buzzy. People were very willing to get on a call to talk influencer. And then from there, we were able to ask about content generation, about ad testing strategies email marketing, m…”