Insight
Eyal: Most marketers confuse celebrity fame with actual purchasing influence
“I think the biggest Misunderstanding is between fame and influence, and I think most of the people in the industry don't even understand it. There's a really big difference between being famous and being influential.”
Assertion Partly supported
Eyal: DiCaprio, Maguire, and Serena Williams invested millions in Mobli
“So we got celebrity investors like Leonardo DiCaprio, Tobey Maguire, Serena Williams,
[409] Nathan Latka: How much do they put in?
[411] Gil Eyal: Sorry, what?
[411] Nathan Latka: How much do they put in?
[413] Gil Eyal: A lot of money.
[414] Nathan Latka: Lik…”
Disclosure
Eyal: HYPR's eight-month payback period may not be sustainable long-term
“So we currently have about an eight month payback period. I think that's great. I don't think that's going to be a sustainable longterm, but we'd like to keep it under a year.”
Prediction Not checkable as stated
Eyal: HYPR expects 6 to 7-year enterprise customer retention
“We expect, you know, for projections, we take three years, but based on current retention, we expect about six to seven years.”
Assertion Not checkable as stated
Eyal: HYPR tracks 1B social accounts weekly across 10M influencers
“We have a database of about ten million influential people. We track about a billion social accounts on a weekly basis to see what they're talking about, who they're following, and what topics are the ones that they engage with in order to understand in real t…”
Assertion Not checkable as stated
Eyal: 95% of HYPR clients have annual or multi-year contracts
“95% of our clients have annual or longer contracts.”
Assertion Not checkable as stated
Eyal: HYPR annual contracts range from $20,000 to $500,000
“They vary between 20,000 dollars a year, out of To about half a million dollars a year.”
Disclosure
Eyal: HYPR has raised about $8 million to date
“We've raised about eight million dollars so far.”
Assertion Not checkable as stated
Eyal: Mobli saw 20 million downloads within four months
“We were a bunch of people who built an app and didn't expect to get twenty million downloads over, you know, a three or four month period, and we couldn't handle it.”
Disclosure
Eyal: HYPR has 200 enterprise customers across brands and agencies
“We have about 200 customers today.
primarily Fortune 500 brands and big agencies.”
Disclosure
Eyal: HYPR spends roughly $20,000 to acquire each enterprise customer
“I know exactly what it is.
it's around 20,000 dollars.”
Assertion Not checkable as stated
Eyal: HYPR achieves net negative dollar churn every single quarter
“On a dollar per basis, every single quarter is a negative churn, meaning we get more dollars from the remaining customers than we lost, but we will lose a logo every once in a while.”
Assertion Not checkable as stated
Eyal: HYPR grew MRR by nearly 7x year-over-year
“About 15% of that.”
