Disclosure certainty 4/5 debate potential 1/5

Eyal: HYPR spends roughly $20,000 to acquire each enterprise customer

Gil Eyal · 984 New King of Influencer Marketing Grows Revenue 6x YoY to $8m · Apr 4, 2018 · at 11:38

Gil Eyal, founder of HYPR, discusses SaaS unit economics and acquisition costs with Nathan Latka.

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“I know exactly what it is. it's around 20,000 dollars.”

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Insight
Eyal: Most marketers confuse celebrity fame with actual purchasing influence
“I think the biggest Misunderstanding is between fame and influence, and I think most of the people in the industry don't even understand it. There's a really big difference between being famous and being influential.”
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Assertion Partly supported
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Disclosure
Eyal: HYPR's eight-month payback period may not be sustainable long-term
“So we currently have about an eight month payback period. I think that's great. I don't think that's going to be a sustainable longterm, but we'd like to keep it under a year.”
Gil Eyal Apr 4, 2018 ▶ 12:17 984 New King of Influencer Marketing Grows Revenue 6x YoY to $8m
Prediction Not checkable as stated
Eyal: HYPR expects 6 to 7-year enterprise customer retention
“We expect, you know, for projections, we take three years, but based on current retention, we expect about six to seven years.”
Gil Eyal Apr 4, 2018 ▶ 13:49 984 New King of Influencer Marketing Grows Revenue 6x YoY to $8m
Assertion Not checkable as stated
Eyal: HYPR tracks 1B social accounts weekly across 10M influencers
“We have a database of about ten million influential people. We track about a billion social accounts on a weekly basis to see what they're talking about, who they're following, and what topics are the ones that they engage with in order to understand in real t…”
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Assertion Not checkable as stated
Eyal: 95% of HYPR clients have annual or multi-year contracts
“95% of our clients have annual or longer contracts.”
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