Gil Eyal, founder and CEO of influencer intelligence platform HYPR, discusses enterprise SaaS customer retention metrics with Nathan Latka.
0:00 / 0:08exact quote · 8.8s
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“On a dollar per basis, every single quarter is a negative churn, meaning we get more dollars from the remaining customers than we lost, but we will lose a logo every once in a while.”
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More from Gil Eyal
Insight
Eyal: Most marketers confuse celebrity fame with actual purchasing influence
“I think the biggest Misunderstanding is between fame and influence, and I think most of the people in the industry don't even understand it. There's a really big difference between being famous and being influential.”
Gil EyalApr 4, 2018▶ 1:55984 New King of Influencer Marketing Grows Revenue 6x YoY to $8m
AssertionPartly supported
Eyal: DiCaprio, Maguire, and Serena Williams invested millions in Mobli
“So we got celebrity investors like Leonardo DiCaprio, Tobey Maguire, Serena Williams,
[409] Nathan Latka: How much do they put in?
[411] Gil Eyal: Sorry, what?
[411] Nathan Latka: How much do they put in?
[413] Gil Eyal: A lot of money.
[414] Nathan Latka: Lik…”
Gil EyalApr 4, 2018▶ 6:43984 New King of Influencer Marketing Grows Revenue 6x YoY to $8m
Disclosure
Eyal: HYPR's eight-month payback period may not be sustainable long-term
“So we currently have about an eight month payback period. I think that's great. I don't think that's going to be a sustainable longterm, but we'd like to keep it under a year.”
Gil EyalApr 4, 2018▶ 12:17984 New King of Influencer Marketing Grows Revenue 6x YoY to $8m
PredictionNot checkable as stated
Eyal: HYPR expects 6 to 7-year enterprise customer retention
“We expect, you know, for projections, we take three years, but based on current retention, we expect about six to seven years.”
Gil EyalApr 4, 2018▶ 13:49984 New King of Influencer Marketing Grows Revenue 6x YoY to $8m
AssertionNot checkable as stated
Eyal: HYPR tracks 1B social accounts weekly across 10M influencers
“We have a database of about ten million influential people. We track about a billion social accounts on a weekly basis to see what they're talking about, who they're following, and what topics are the ones that they engage with in order to understand in real t…”
Gil EyalApr 4, 2018▶ 3:09984 New King of Influencer Marketing Grows Revenue 6x YoY to $8m
AssertionNot checkable as stated
Eyal: 95% of HYPR clients have annual or multi-year contracts
“95% of our clients have annual or longer contracts.”
Gil EyalApr 4, 2018▶ 5:04984 New King of Influencer Marketing Grows Revenue 6x YoY to $8m
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