The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 13 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Eyal: Most marketers confuse celebrity fame with actual purchasing influence
“I think the biggest Misunderstanding is between fame and influence, and I think most of the people in the industry don't even understand it. There's a really big difference between being famous and being influential.”
Eyal: DiCaprio, Maguire, and Serena Williams invested millions in Mobli
“So we got celebrity investors like Leonardo DiCaprio, Tobey Maguire, Serena Williams,
[409] Nathan Latka: How much do they put in?
[411] Gil Eyal: Sorry, what?
[411] Nathan Latka: How much do they put in?
[413] Gil Eyal: A lot of money.
[414] Nathan Latka: Lik…”
Eyal: HYPR's eight-month payback period may not be sustainable long-term
“So we currently have about an eight month payback period. I think that's great. I don't think that's going to be a sustainable longterm, but we'd like to keep it under a year.”
Eyal: HYPR expects 6 to 7-year enterprise customer retention
“We expect, you know, for projections, we take three years, but based on current retention, we expect about six to seven years.”
Eyal: HYPR tracks 1B social accounts weekly across 10M influencers
“We have a database of about ten million influential people. We track about a billion social accounts on a weekly basis to see what they're talking about, who they're following, and what topics are the ones that they engage with in order to understand in real t…”
Eyal: 95% of HYPR clients have annual or multi-year contracts
“95% of our clients have annual or longer contracts.”
Eyal: HYPR annual contracts range from $20,000 to $500,000
“They vary between 20,000 dollars a year, out of To about half a million dollars a year.”
Eyal: Mobli saw 20 million downloads within four months
“We were a bunch of people who built an app and didn't expect to get twenty million downloads over, you know, a three or four month period, and we couldn't handle it.”
Eyal: HYPR has 200 enterprise customers across brands and agencies
“We have about 200 customers today.
primarily Fortune 500 brands and big agencies.”
Eyal: HYPR spends roughly $20,000 to acquire each enterprise customer
“I know exactly what it is.
it's around 20,000 dollars.”