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Victor Ricci

Independent Advisor & Consultant · 1 appearance on the record.

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founderentertainerexecutive@victorjricci ↗

Ricci gained prominence as a top Vine creator running the viral account QuickLifeHacks before founding Trend Pie from his dorm room in 2015. He built the influencer marketing platform to drive mobile app installs before it was acquired by X-Mode in 2018.

10statements → 4claims → 0claims resolved → 3.7/5average certainty → 1.7/5average debate potential →

4 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 3 insights · 3 disclosures · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 0 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Victor argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Victor Ricci on measured tape to publish a rate. This says nothing about how they speak.

Everything Victor Ricci said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Ricci claims Teens Digest vanished without paying its influencers
“One was Teens Digest, and the other one I think it was MyBikes. They're still around, but they ended up basically just cutting people's earnings in half. One of the first company I mentioned just kind of fell off the face of the earth and didn't pay any of the…”
Victor Ricci Dec 28, 2017 ▶ 12:32 887 22 Year Old King of Influencer Marketing?
Insight
Untargeted mass-reach influencer campaigns deliver better volume at lower costs
“We found that the, More targeted you get, the more expensive it gets naturally. So kind of going the shotgun burst method has seemed to work better for us where we just hit, you know, millions and millions of people, relatively not targeted people, but of that…”
Victor Ricci Dec 28, 2017 ▶ 5:38 887 22 Year Old King of Influencer Marketing?
Insight
Paying influencers to share existing content is cheaper than original posts
“We found that paying influencer to share content rather than posting it themselves is dramatically cheaper.”
Victor Ricci Dec 28, 2017 ▶ 1:48 887 22 Year Old King of Influencer Marketing?
Insight
Trendpie loses money on clients until their third influencer campaign
“So if we run one or two campaigns with an app, we essentially lose money because we're only taking, you know, 20% on that. And a lot of that goes into content creation, you know, managing the influence or spending all the time doing those upfront things. So we…”
Victor Ricci Dec 28, 2017 ▶ 17:07 887 22 Year Old King of Influencer Marketing?
Disclosure
Trendpie charges roughly $25 per 100,000 influencer campaign impressions
“So, you know, typically we're around 25 dollars for a 100,000 impressions.”
Victor Ricci Dec 28, 2017 ▶ 4:31 887 22 Year Old King of Influencer Marketing?
Disclosure
A remote developer stole $12,500 during Trendpie's initial app build
“The initial product cost around 36,000. To build? Yeah. You know. And how long? That was about four or five months. But you know, before that I paid, you know, I hired an online developer remotely. it was him, 12,000 dollars, 12,500 dollars to build this. And…”
Victor Ricci Dec 28, 2017 ▶ 9:18 887 22 Year Old King of Influencer Marketing?
Disclosure
Victor Ricci funded Trendpie by charging $5,000 per Vine post
“I was an influencer on Vine. I had over 1.4 million followers. So I would get paid, you know, anywhere from three to 5000 dollars to post a video on my Vine channel. And I essentially used all of the money I made from Vine. I quit Vine. I just kind of stopped…”
Victor Ricci Dec 28, 2017 ▶ 9:50 887 22 Year Old King of Influencer Marketing?
Assertion Not checkable as stated
Trendpie processed $330,000 in influencer campaign spend during 2015
“In 2015, I think it was 330,000.”
Victor Ricci Dec 28, 2017 ▶ 13:29 887 22 Year Old King of Influencer Marketing?
Assertion Not checkable as stated
Trendpie grew campaign spend to nearly $1 million in 2016
“2016 was like two to three X that.”
Victor Ricci Dec 28, 2017 ▶ 13:36 887 22 Year Old King of Influencer Marketing?
Assertion Not checkable as stated
Trendpie takes a 20% to 30% gross margin on influencer campaigns
“Typically we take between a 20 and 30% margin on our campaigns.”
Victor Ricci Dec 28, 2017 ▶ 16:59 887 22 Year Old King of Influencer Marketing?

Appearances (1)

EpisodeDateSpeaking time
887 22 Year Old King of Influencer Marketing? Dec 28, 2017 11m
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