Untargeted mass-reach influencer campaigns deliver better volume at lower costs
Victor Ricci · 887 22 Year Old King of Influencer Marketing? · Dec 28, 2017 · at 5:38
Victor Ricci, founder of influencer marketing agency Trendpie, explains his distribution strategy to Nathan Latka.
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“We found that the, More targeted you get, the more expensive it gets naturally. So kind of going the shotgun burst method has seemed to work better for us where we just hit, you know, millions and millions of people, relatively not targeted people, but of that, you know, there's still, the subset is still greater than what it would be if we targeted.”
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“We found that paying influencer to share content rather than posting it themselves is dramatically cheaper.”
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“So if we run one or two campaigns with an app, we essentially lose money because we're only taking, you know, 20% on that. And a lot of that goes into content creation, you know, managing the influence or spending all the time doing those upfront things. So we…”
Trendpie charges roughly $25 per 100,000 influencer campaign impressions
“So, you know, typically we're around 25 dollars for a 100,000 impressions.”
A remote developer stole $12,500 during Trendpie's initial app build
“The initial product cost around 36,000.
To build?
Yeah.
You know.
And how long?
That was about four or five months.
But you know, before that I paid, you know, I hired an online developer remotely.
it was him, 12,000 dollars, 12,500 dollars to build this.
And…”
Victor Ricci funded Trendpie by charging $5,000 per Vine post
“I was an influencer on Vine.
I had over 1.4 million followers.
So I would get paid, you know, anywhere from three to 5000 dollars to post a video on my Vine channel.
And I essentially used all of the money I made from Vine.
I quit Vine.
I just kind of stopped…”