The Ledger
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Ricci claims Teens Digest vanished without paying its influencers
“One was Teens Digest, and the other one I think it was MyBikes. They're still around, but they ended up basically just cutting people's earnings in half. One of the first company I mentioned just kind of fell off the face of the earth and didn't pay any of the…”
Untargeted mass-reach influencer campaigns deliver better volume at lower costs
“We found that the, More targeted you get, the more expensive it gets naturally. So kind of going the shotgun burst method has seemed to work better for us where we just hit, you know, millions and millions of people, relatively not targeted people, but of that…”
Paying influencers to share existing content is cheaper than original posts
“We found that paying influencer to share content rather than posting it themselves is dramatically cheaper.”
Trendpie loses money on clients until their third influencer campaign
“So if we run one or two campaigns with an app, we essentially lose money because we're only taking, you know, 20% on that. And a lot of that goes into content creation, you know, managing the influence or spending all the time doing those upfront things. So we…”
Trendpie charges roughly $25 per 100,000 influencer campaign impressions
“So, you know, typically we're around 25 dollars for a 100,000 impressions.”
A remote developer stole $12,500 during Trendpie's initial app build
“The initial product cost around 36,000.
To build?
Yeah.
You know.
And how long?
That was about four or five months.
But you know, before that I paid, you know, I hired an online developer remotely.
it was him, 12,000 dollars, 12,500 dollars to build this.
And…”
Victor Ricci funded Trendpie by charging $5,000 per Vine post
“I was an influencer on Vine.
I had over 1.4 million followers.
So I would get paid, you know, anywhere from three to 5000 dollars to post a video on my Vine channel.
And I essentially used all of the money I made from Vine.
I quit Vine.
I just kind of stopped…”