Instagram

“For platforms to succeed, you need to start with a creation tool. If you make creation easy, Instagram made creation of beautiful posts easy. When you make creation easy, TikTok has made creation of entertainment videos easy. When you make creation easy, that'…”

“They were using our app because we were the only tool to manage sales on WhatsApp, Facebook, Instagram.”

“When we reached our first, for first 40, 50,000 Consumers. We did not do any advertising on Facebook or Instagram. And after that, we actually started with performance.”

“So from hundred K to one million, it was this one year, but it was about 523 or 525 videos, which I produced.”

“This take me to like from zero to hundred K this took me four and a half years.”

“So, after 50,000, I started doing on LinkedIn, after 50,000, I started doing on Twitter, after a hundred k, I started doing on YouTube, and after 300 k or three 50 k, I started doing on Instagram.”

“So we are 99% as organization on digital platforms. Which are like Instagram, YouTube, Hotstar.”

“For example, when you want to promote your own website, acquiring a customer on an Instagram or a Facebook or even on Google, it's like, you know, typically the CAC, the acquisition of, the customer acquisition cost is typically, you know, 500 hundred rupees.”

“We got 25 to 30% organic traffic from LinkedIn and Twitter, not from Instagram as a brand, right?”

“I feel like the new heroes are going to be made on YouTube. Twitter maybe, but slightly less, because the audience size of Twitter is lower, ah, and Instagram to some extent, but it's still short form, so connection is low.”

“So I invested in Square when they first started, like the black small square of credit card processing, but I didn't invest in Instagram.”