Entrepreneur and creator Raj Shamani describes the timeline of his early audience growth on Instagram to host Siddharth Ahluwalia.
Insight
Raj Shamani: Creators should master one platform before expanding to another
“It was very clear that become big on one platform first, then move to second.”
Assertion Not checkable as stated
Raj Shamani lost 30,000 followers in four months after halting profile ads.
“I reached around one 30 K one 31 K
I reached there and 31,000 dropped in four months after I stopped advertising, like 30,000 followers in four months dropped just because I stopped advertising.”
Insight
Shamani: Creators can boost organic reach by adopting platforms' newest features
“If they want to grow organically, they should use the new features, which platform is promoting. Let's say if you want to grow, if you want to grow on YouTube, use live streaming. If you want to grow on Twitter, use spaces. If you want to grow on Instagram, us…”
Disclosure
Raj Shamani reveals specific follower thresholds for monetizing different social platforms.
“So, after 50,000, I started doing on LinkedIn, after 50,000, I started doing on Twitter, after a hundred k, I started doing on YouTube, and after 300 k or three 50 k, I started doing on Instagram.”
Insight
Shamani: Passion economy creators need at least two years to achieve growth
“Anyone in a passion economy is going to take time. So you have to take at least two years in your hand, like minimum. That's what I would say. So for two years, you have to think about sustaining yourself and get really, really good at your particular art. And…”
Disclosure
Raj Shamani aims to build a billion-dollar unicorn solely through content creation.
“I want to be able to create, let's say, a billion dollar empire by doing what I love. Can I do that? That's the idea that excites me a lot, and that is the ultimate goal. Okay, with this passion economy, with just creating content, can I think of making a unic…”