Insight certainty 4/5 debate potential 2/5

Raj Shamani: Creators should master one platform before expanding to another

Raj Shamani · @rajshamani on Making Money, Organic Growth and Content Creation on Social Media · Oct 11, 2021 · at 7:21

Entrepreneur and creator Raj Shamani outlines his distribution strategy for social media audience growth.

0:00 / 0:03exact quote · 3.7s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“It was very clear that become big on one platform first, then move to second.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Raj Shamani

Assertion Not checkable as stated
Raj Shamani lost 30,000 followers in four months after halting profile ads.
“I reached around one 30 K one 31 K I reached there and 31,000 dropped in four months after I stopped advertising, like 30,000 followers in four months dropped just because I stopped advertising.”
Raj Shamani Oct 11, 2021 ▶ 9:51 @rajshamani on Making Money, Organic Growth and Content Creation on Social Media
Insight
Shamani: Creators can boost organic reach by adopting platforms' newest features
“If they want to grow organically, they should use the new features, which platform is promoting. Let's say if you want to grow, if you want to grow on YouTube, use live streaming. If you want to grow on Twitter, use spaces. If you want to grow on Instagram, us…”
Raj Shamani Oct 11, 2021 ▶ 10:56 @rajshamani on Making Money, Organic Growth and Content Creation on Social Media
Disclosure
Raj Shamani reveals specific follower thresholds for monetizing different social platforms.
“So, after 50,000, I started doing on LinkedIn, after 50,000, I started doing on Twitter, after a hundred k, I started doing on YouTube, and after 300 k or three 50 k, I started doing on Instagram.”
Raj Shamani Oct 11, 2021 ▶ 18:46 @rajshamani on Making Money, Organic Growth and Content Creation on Social Media
Insight
Shamani: Passion economy creators need at least two years to achieve growth
“Anyone in a passion economy is going to take time. So you have to take at least two years in your hand, like minimum. That's what I would say. So for two years, you have to think about sustaining yourself and get really, really good at your particular art. And…”
Raj Shamani Oct 11, 2021 ▶ 20:26 @rajshamani on Making Money, Organic Growth and Content Creation on Social Media
Disclosure
Raj Shamani aims to build a billion-dollar unicorn solely through content creation.
“I want to be able to create, let's say, a billion dollar empire by doing what I love. Can I do that? That's the idea that excites me a lot, and that is the ultimate goal. Okay, with this passion economy, with just creating content, can I think of making a unic…”
Raj Shamani Oct 11, 2021 ▶ 26:02 @rajshamani on Making Money, Organic Growth and Content Creation on Social Media
Opinion
Shamani: FMCG Giants Lack a Personal Front Face for Storytelling
“Like there's no front face in Unilever who could come out and talk about that.”
Raj Shamani Oct 11, 2021 ▶ 4:44 @rajshamani on Making Money, Organic Growth and Content Creation on Social Media
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 300 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.