Assertion Not checkable as stated
Vikas Nahar says e-commerce customer acquisition cost typically runs 500 rupees
“For example, when you want to promote your own website, acquiring a customer on an Instagram or a Facebook or even on Google, it's like, you know, typically the CAC, the acquisition of, the customer acquisition cost is typically, you know, 500 hundred rupees.”
Assertion Supported
Happilo is the first food brand in years to secure IPL sponsorship
“There is no food brand actually who has done this kind of association in IPL. For many years now, I think we are trying to break that clutter. It's not only the gaming and the IT companies were there, and actually we are the first food company to represent, ho…”
Assertion Contradicted
Happilo was the first Indian dry fruit brand to introduce ziplock pouches
“We introduced the Ziploc pouches, which was first in the industry, right? And earlier, nobody used to sell in stand-up pouches.”
Insight
Nahar: Packaging gets the first sale, product gets the second
“Because packaging will give you the first sale for the product. The product will give you the second sale.”
Assertion Not checkable as stated
Loose dry fruits from unorganized markets spoil within 7 to 15 days
“If you buy something from an unorganized market which is loosely packed or, you know, filled from a bharani and all, the shelf life won't last much long, right? You get it to home and maybe in, in seven days, 15 days, that might spoil as well.”
Assertion Supported
Vikas Nahar used an 80-lakh government loan to fund Happilo without dilution
“So we got a 80 lakhs loan under the CGT, MSC scheme.
Right.
so we initially did not have to, you know, dilute our equity to raise some seed capital.”
Assertion Not checkable as stated
BigBasket launched Happilo across eight metro cities for a one-month exclusive
“So he told, okay, you give me one month exclusive launch for Big Basket.
I will launch you across all eight metro cities in India.”
Assertion Not checkable as stated
Happilo Operates in 10,000 Indian Stores with Over 200 Distribution Partners
“Today we are available in 10,000 stores across India, and we have more than 200 distributor channel partners as well”
Disclosure
Nahar: Happilo is expanding internationally via Amazon in US, Australia, and Middle East
“We are actually now going to international markets as well. We are starting our exports. We are setting up, you know systems where we can sell on, say, amazon.com in U.S. And, you know, Amazon Australia and Amazon Middle East.”
Disclosure
Happilo: 60-65% of revenue comes from e-commerce channels
“And today, I think largely around 60, 65% of the business comes from e-commerce and the rest is offline.”
Assertion Not checkable as stated
Nahar: Happilo Had Zero Layoffs and Grew 2-3x During COVID
“We are one of the few companies who had zero layoff and a hundred percent payout of every individual. In fact, we increased our strength almost two to three X during the COVID times itself in terms of capability. We are a more than 300 plus company in terms of…”
Assertion Not checkable as stated
Happilo sells nearly 2 million trail mix packs per month
“Today, almost sell two million packs per month, and we have one of the largest sellers for trail mixes in India.”
Assertion Supported
Nahar: International snack brands lacked organized distribution in India around 2015
“There were brands like Planters from US, or maybe Tong Garden from Thailand and other countries. So a lot of good brands were there, ah, who were willing to come to India, but they were actually didn't have any organized presence in India.”
Opinion
Nahar: COVID-19 accelerated consumer shift to healthy, branded food in India
“Today, before COVID, actually there was, we are seeing a lot of changes where people wanted to buy branded stuff and all, but COVID has actually reinforced that, you know you are what you eat kind of thing. So people today want to actually eat stuff which is h…”
Assertion Not checkable as stated
Nahar: Around 90% of Happilo's earliest employees remain with the company
“Who all joined us in initial days, right? In the two run 16th and seventies around 90% of the people are still with us, right?”
