Nahar: Packaging gets the first sale, product gets the second
Vikas Nahar · The Newest SHARK in Shark Tank India Ft. Vikas Nahar, Founder-Happilo · Aug 3, 2022 · at 38:45
Vikas Nahar, founder of Indian healthy snacking brand Happilo, explains why packaging communication is vital for retail distribution.
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“Because packaging will give you the first sale for the product. The product will give you the second sale.”
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