Vikas Nahar, founder of Indian healthy snacking brand Happilo, discusses how the company financed its initial setup and automation without raising outside venture capital.
Assertion Not checkable as stated
Vikas Nahar says e-commerce customer acquisition cost typically runs 500 rupees
“For example, when you want to promote your own website, acquiring a customer on an Instagram or a Facebook or even on Google, it's like, you know, typically the CAC, the acquisition of, the customer acquisition cost is typically, you know, 500 hundred rupees.”
Assertion Supported
Happilo is the first food brand in years to secure IPL sponsorship
“There is no food brand actually who has done this kind of association in IPL. For many years now, I think we are trying to break that clutter. It's not only the gaming and the IT companies were there, and actually we are the first food company to represent, ho…”
Assertion Contradicted
Happilo was the first Indian dry fruit brand to introduce ziplock pouches
“We introduced the Ziploc pouches, which was first in the industry, right? And earlier, nobody used to sell in stand-up pouches.”
Insight
Nahar: Packaging gets the first sale, product gets the second
“Because packaging will give you the first sale for the product. The product will give you the second sale.”
Assertion Not checkable as stated
Loose dry fruits from unorganized markets spoil within 7 to 15 days
“If you buy something from an unorganized market which is loosely packed or, you know, filled from a bharani and all, the shelf life won't last much long, right? You get it to home and maybe in, in seven days, 15 days, that might spoil as well.”
Assertion Not checkable as stated
BigBasket launched Happilo across eight metro cities for a one-month exclusive
“So he told, okay, you give me one month exclusive launch for Big Basket.
I will launch you across all eight metro cities in India.”