Belsky: Platforms like Instagram treat C2PA provenance as a binary AI label
Scott Belsky · Special Edition MOL with Josh Wolfe, Rachel Holt, Scott Belsky, Scott Stanford, and Peter Deng. · More or Less Podcast · Aug 14, 2026 · at 53:24
Scott Belsky, Adobe EVP and co-founder of Behance who helped lead the Content Authenticity Initiative, discusses content credentials and digital provenance with Sam Lessin.
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“These companies like Instagram, you know, and products that are surfacing media for them, it's binary. It's like, if it has a CGPA in it that says any AI was used, they reported as being made with AI.”
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