Belsky: AI-generated fake media is helpful because it inoculates society
Scott Belsky · Special Edition MOL with Josh Wolfe, Rachel Holt, Scott Belsky, Scott Stanford, and Peter Deng. · More or Less Podcast · Aug 14, 2026 · at 54:03
Scott Belsky, Adobe EVP and advocate for digital media authenticity, explains why exposure to synthetic media is necessary for reshaping public trust.
0:00 / 0:09exact quote · 9.9s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“But I also think we're all gonna be gradually inoculated, and I think, honestly, like, fake stuff is really helpful for society right now because it inoculates us and makes us realize we can't trust what we see anymore.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Scott Belsky
Belsky: AI favors incumbents by embedding superpowers directly into existing workflows
“If you can just surface some of these superpowers in the workflows that customers have, so that tomorrow when they log in, suddenly they have it, then they don't have to, Necessarily go to an entirely new place and abs, you know, go through the friction of doi…”
Belsky: Many AI Applications Will Run Locally on Smaller Models
“I happen to believe by the way that a lot of AI powered things are going to be able to be run locally. And that, you know, and also with less powerful models that, you know, for good enough outcomes.”
Belsky: AI Model Routers Will Commoditize and Directing Spend Local Will Become Default
“And it's going to be probably pretty commoditized pretty quickly. And so you're going to all have Routers that direct all sorts of spend to look more local, more efficient models. Like this is going to become the default.”
Belsky predicts AI agents will protect users from AI-driven harms
“Agents are going to save us from all the concerns we have about AI, because a lot of the concerns around AI.”
Belsky: Platforms like Instagram treat C2PA provenance as a binary AI label
“These companies like Instagram, you know, and products that are surfacing media for them, it's binary. It's like, if it has a CGPA in it that says any AI was used, they reported as being made with AI.”
Belsky: Adobe builds proprietary creative models but partners on LLMs
“We've kind of come out publicly and said, hey, for all the creative models, we're going to build our own, because we feel like we have the data sets and the experience on that, but on the LLM side, we're partnering with a number of these folks, and we are just…”