Instagram

includes Instagram Reels

6 statements across 6 episodes · 4 bullish · 1 bearish · 3 people on the record · first statement Aug 2, 2021 by Alex Lieberman · said 124 times in 60 episodes since 2020 · across every show →

Mentions by year, the whole family

brought up most by Alex Lieberman (88), Sophia Amoruso (14), Jesse Pujji (5), Codie Sanchez (5), Michael Sikand (3), Tyler Denk (2), Robbie Crabtree (2), Katie Gatti (2)

tap a year for its mentions
0025135025202020212022202320242025episodesmentions
01325202020212022202320242025episodes it came up in
00213425202020212022202320242025episodesmentions per episode
2025 3 mentions in 3 episodes 1 per episode
2024 17 mentions in 10 episodes 2 per episode
2023 47 mentions in 21 episodes 2 per episode
2022 42 mentions in 13 episodes 3 per episode
2021 13 mentions in 12 episodes 1 per episode
2020 2 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Instagram, oldest first

Aug 2, 2021 bullish
Prediction Held up
Lieberman: Food influencers will evolve into digital restaurants via ghost kitchens
“I think where food influence, so anyone on Instagram, TikTok, et cetera, who is building personality and doing so in the food category, where it is going is I think these people are going to become restaurants in their own right.”
Alex Lieberman Aug 2, 2021 ▶ 14:04 Founder's Mailbox
Sep 3, 2021 bearish
Assertion Supported
Paid digital customer acquisition costs have risen significantly in recent years
“There's also never been more pressure to launch new products as today because the cost to acquire customers through paid marketing, Facebook ads, Instagram ads, Snapchat ads, Has risen significantly over the last several years.”
Alex Lieberman Sep 3, 2021 ▶ 10:23 5 Lessons from Allbirds' Journey to IPO
Nov 3, 2022 positive
Opinion
Amoruso: Twitter DMs Drive Real Professional Opportunities Unlike Instagram or TikTok
“Opportunities. Like, this don't come through DMs on Instagram. They don't come through TikTok. It's how I met Sam Parr. Like, it's how I've met people who've become really influential in my life. Like, that doesn't happen on Instagram.”
Sophia Amoruso Nov 3, 2022 ▶ 25:48 Can Elon Turn the Twitter Ship Around?
Feb 14, 2023 bullish
Prediction Not checkable as stated
Pujji: Future e-commerce websites will look like TikTok and Instagram
“The e-comm website hasn't changed in 15 years and we're going to give all the tools to the merchants to make them, it's going to look just like TikTok and Instagram in the future.”
Jesse Pujji Feb 14, 2023 ▶ 5:38 The Story of Richard Branson & How to Find Product-Market Fit
Mar 23, 2023
Assertion Not checkable as stated
Lieberman: Morning Brew once spent $500,000 monthly on paid ads
“You know, at one point in the business, we were spending 500,000 dollars a month.”
Alex Lieberman Mar 23, 2023 ▶ 2:31 The Art of Scrappiness
Mar 4, 2024 positive
Assertion Supported
How Instagram and WhatsApp Reached Billions With Tiny Teams
“Both were worth billions of dollars with less than 60 full-time employees, 13 employees for Instagram, and 55 employees for WhatsApp.”
Alex Lieberman Mar 4, 2024 ▶ 22:34 7 Powers: The Foundations of Business Strategy
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