Instagram, every mention
92 scenes, the whole family · ← back to Instagram
tap a year for its mentions
every year anyone Alex Lieberman 88Sophia Amoruso 14Jesse Pujji 5Codie Sanchez 5Michael Sikand 3Tyler Denk 2Robbie Crabtree 2Katie Gatti 2Noah Kagan 1
Verbatim, from the transcripts: the passages where Instagram comes up
Pitching preseed investors
- ▶ 3:06 Alex Lieberman If you enjoy this episode, please consider sharing it on social, whether it's Twitter, LinkedIn, Instagram, whatever it may be.
Own the internet
- ▶ 7:23 Alex Lieberman You know, they're a UK apparel business that grew rapidly because of their work with Instagram influencers.
Conferences are (mostly) a waste
- ▶ 11:19 Alex Lieberman It ranges from running affiliate deals with hundreds of TikTok and Instagram Reel creators to stacking long-term, deeply integrated partnerships with YouTubers, podcasters, and newsletter creators.
How to Become a Marketing Master (Noah Kagan, Appsumo & Million Dollar Weekend)
- ▶ 4:14 Noah Kagan We're going to try Twitter, LinkedIn, threads, meta, blog, or threads, uh, Instagram, TikTok.
My New Business
- ▶ 6:59 Alex Lieberman Let's just say, take a long-form podcast or talk you did and turn it into short-form video clips on TikTok, Instagram Reels, and YouTube Shorts. 2 times in the scene
- ▶ 24:47 Alex Lieberman Every single person who works in our company, from my co-founder to our, you know, most junior employee, found out about StoryArb through my content on Twitter or LinkedIn, and the reason I think that's so powerful is because you could go… 2 times in the scene
Lessons from CMOs, Great Storytelling, Freelance vs. Full-time, Follow Your Energy
- ▶ 5:23 Alex Lieberman They've sold a shit ton of chocolate bars and they are unbelievable at organic content, specifically on Instagram and tick tock.
A Little Throwback
- ▶ 13:22 Alex Lieberman And one of my fears with advertising based businesses and like platforms, whether it's Instagram, YouTube, TikTok, Twitter, et cetera, is there ends up being a game, right?
7-Figure Business in 48 Hours
- ▶ 31:49 Alex Lieberman He then says, second, with the connection email, you're explicitly asking them to connect with you on social by following you on Instagram, LinkedIn, Facebook, Twitter, and so on.
7 Powers: The Foundations of Business Strategy
- ▶ 22:31 Alex Lieberman Other good examples of process power are Instagram and WhatsApp. 2 times in the scene
How to Get Your First 1,000 Users
- ▶ 11:03 Alex Lieberman The founders hired 10 dollar a month interns to DM talent on Instagram and Twitter.
- ▶ 19:38 Alex Lieberman So here are some examples of strategy four, which is enlisting influencers in action from Kevin Systrom, the co-founder of Instagram. 2 times in the scene
Second Job of a Startup CEO
- ▶ 8:22 Alex Lieberman And by Instagram, WhatsApp, and Oculus.
The Great Online Game
- ▶ 2:38 Alex Lieberman This is also true for Reddit, Discord, Instagram, TikTok, Facebook, and other social networks.
- ▶ 12:22 Alex Lieberman Born Montero Hill after the Mitsubishi Montero, Lil Nas X starts messing around on Facebook, Instagram, and finally hopped on Twitter where he says, quote, I really was a master.
How to Spend a Startup’s $ Wisely
- ▶ 15:40 Alex Lieberman He talks about Instagram as well, mid journey, Yahoo and eBay.
Startup Hotline
- ▶ 1:07 Alex Lieberman I call it Startup Hotline, so I'm going to gonna read posts that I put on Twitter, LinkedIn, and Instagram for you, so you kind of have the same foundation of knowledge that everyone on these platforms has, and then I'm going to gonna pick…
Weekly Recap: An Inspirational Entrepreneur, My Convos with Allstate & Activision, and Agency Lessons
- ▶ 2:25 Alex Lieberman Shark Tank, and Man on the Street social media videos, where I have founders pitch their business to me, and the videos show up on TikTok, YouTube Shorts, and Instagram Reels.
- ▶ 6:54 Alex Lieberman The second thing is it's never been easier to access audience, meaning the creator economy has really grown because social platforms like Twitter, LinkedIn, Instagram, TikTok have given individuals unrestricted access to billions of…
Dear Diary: Lenses in Life, The Idea Maze, Messy Middle
- ▶ 6:18 Alex Lieberman I'm going to promote each episode three times on all of my social platforms, LinkedIn, Twitter, Instagram, maybe TikTok, and I'm going to do it consistently for a month and see what happens, because I don't think I've ever consistently…
- ▶ 16:03 Alex Lieberman And so that can be accounts ranging from baby nutrition influencers on Instagram to sleep experts for babies on YouTube.
How Tyler Denk Took Beehiiv from 0 to $750,000/month in 2.5 Years
- ▶ 58:59 Tyler Denk Instagram that this now exists.
- ▶ 1:23:05 Tyler Denk But there was some point when your grandfather was, like, 20 years old, and the man, and cool, and, like, just, like, an interesting person that you never actually got to meet or experience, and depending on, maybe it's, like, with the age…
Why Storytelling is the Key to Your Pitch
- ▶ 2:31 Robbie Crabtree One of the best examples of this are the Instagram founders and Chris Saka talks about this, right? 2 times in the scene
8 Businesses I'm Bullish On
- ▶ 9:53 Alex Lieberman So, you know, you could figure it out with finding a great groomer and doing this idea that I'm talking about of Dry Bar for Dogs, really well branded, you know, it's very Instagrammable where you could set up this place where you get…
5 Steps to Building a Better Internet Audience
- ▶ 13:17 Alex Lieberman Multimedia means you'd be most likely posting on podcast, TikTok, IG, and YouTube. 2 times in the scene
The Difference Between Demand and Product Market Fit
- ▶ 2:24 Alex Lieberman It just feels like a different time we're living in because before the internet, before having platforms like Twitter or LinkedIn or Instagram or TikTok,
- ▶ 9:32 Alex Lieberman When we're scrolling through social media, we expect to be entertained faster on TikTok and Instagram, which is why, as a creator on TikTok or Instagram, it's all about how do you have really fast motion, and you hook people in in the 1:02…
Why All Entrepreneurs Are Contrarians w/ Codie Sanchez
- ▶ 1:24 Alex Lieberman Hit her up on Instagram, or over her newsletter, or on Twitter, and just say that Alex sent you, and wish her a happy birthday.
- ▶ 7:53 Codie Sanchez I mean, we did another like kind of viral video on my Instagram at Cody Sanchez, and it was basically this research showing that if you sit next to top performers, they increase your performance by on average, 15% as evidenced by a big…
Preparing for Acquisition w/ Our Future
- ▶ 1:44 Alex Lieberman And they're already near a million subscribers across Instagram, TikTok, and YouTube.
- ▶ 4:17 Michael Sikand Then after seeing the rise of short form video, we pivoted into creating original content across TikTok, YouTube, Instagram, you name it, and get billions of views on these short, 62nd videos where we talk about business news in a fresh… 2 times in the scene
- ▶ 20:00 Michael Sikand Channels have grown really aggressively, whether it's been TikTok, whether it's been Instagram or YouTube after the acquisition, we just saw a really strong uplift in subscribers.
Failure is Part of the Journey
- ▶ 4:36 Alex Lieberman So I commend those that are willing to share the entire entrepreneurial experience, not just the Instagram version.
- ▶ 5:33 Alex Lieberman I saw this opportunity to create almost Dude Perfect style trick shot content on TikTok and Instagram and
Gaining 150k Followers From One Video + Jesse Reveals His New Business
- ▶ 4:21 Alex Lieberman And by the way, the same thing just happened with Instagram. 3 times in the scene
This Content Agency Will Change The Game for Founders
- ▶ 1:40 Alex Lieberman I had this idea because I've noticed a lot of agencies recently, agencies that you work with offshore video editors in India, in the Philippines, where they basically help you create TikTok content, Instagram content, even YouTube content. 3 times in the scene
The Business Behind Conferences + Embracing Confrontation
- ▶ 32:27 Alex Lieberman Then a day later, when I saw an Instagram influencer with forty million followers
The Art of Scrappiness
- ▶ 2:25 Alex Lieberman And it's pretty funny because, you know, Morning Brew spends a ton of money on Facebook ads, Instagram ads.
How To Get Your Initial Customers
- ▶ 1:34 Alex Lieberman A timeless framework that I use to think about the growth of any business that I build, how I'm thinking about getting my first thousand customers at the plunge, which is a very early stage business, and how some of the most successful…
- ▶ 13:54 Alex Lieberman Twitter audience, my LinkedIn audience, my Instagram audience to talk about the game. 4 times in the scene
- ▶ 26:18 Alex Lieberman So I didn't realize this until I read Lenny's article, but the way that Instagram got its early users was actually piggybacking 3 times in the scene
Takeaways from Rihanna’s Career & How to Test Your Business Ideas
- ▶ 24:58 Alex Lieberman Post them on TikTok and Instagram and all the places you can put short form social and drive the viewers of that video to a landing page.
The Story of Richard Branson & How to Find Product-Market Fit
- ▶ 5:38 Jesse Pujji But the idea is, you know, the, the e-comm website hasn't changed in 15 years and we're going to give all the tools to the merchants to make them, it's going to look just like TikTok and Instagram in the future.
- ▶ 14:43 Jesse Pujji Like one morning I woke up and I was like, why don't e-commerce sites have the same functionality as Instagram? 2 times in the scene
How One Author Raised $41M on Kickstarter
- ▶ 21:05 Alex Lieberman So I was going to leverage my Twitter following, Instagram, LinkedIn, TikTok, et cetera, and just promote the hell out of this game to those people.
- ▶ 47:21 Alex Lieberman So all this to say, if you're doing Facebook marketing, I don't assume it's the same for Instagram because it's the same engine.
How to Build Your Second Brain (BONUS EPISODE)
- ▶ 8:42 Alex Lieberman A really important decision I have to make is whether I'm going to launch the plunge on Kickstarter or I'm going to do it on my own where I have my own website and I just market it to my audiences on Twitter, LinkedIn, Instagram, et cetera.
Our 2023 Predictions, from AI to the Creator Economy
- ▶ 23:19 Alex Lieberman They are Instagram.
- ▶ 37:02 Alex Lieberman Or it can be played at a sports tailgate, or it can be played on the beach, and my goal is to launch this business, um, for pre-orders in the next few weeks, and use short-form social content of people playing the game, put it on TikTok,…
Building a Multimillion Dollar Business…By Yourself
- ▶ 6:35 Sophia Amoruso Video wasn't even a thing on Instagram.
- ▶ 12:57 Sophia Amoruso Like you have an Instagram account 4 times in the scene
- ▶ 19:04 Sophia Amoruso In my, like, perfect pajamas with, like, my hair done on Instagram, right, and makes their bed perfectly. 2 times in the scene
The Genius of Spotify Wrapped and How to Copy It, and How to Sell Your Business for 9 Figures
- ▶ 10:32 Sophia Amoruso Yes, you can export it into an Instagram story.
- ▶ 21:40 Alex Lieberman And you know, that is proliferated when like my town's Instagram story, Hoboken girl, I live in Hoboken, Hoboken girl, uh, created a meme out of,
How Codie Sanchez Built a $50 Million Portfolio of Boring Businesses, and the #1 Skill to Learn in a Recession
- ▶ 37:13 Alex Lieberman Why did you decide to go all in on creating content on Twitter, TikTok, Instagram, YouTube, like, and you have leveled up the production value of your content a ton.
- ▶ 46:24 Alex Lieberman Your business, you know, the way that I understand it now is you have the media business, which is your videos on YouTube, TikTok, Instagram, your threads on Twitter.
Can Elon Turn the Twitter Ship Around?
- ▶ 16:54 Alex Lieberman I mean, they're small, relatively speaking, compared to, you know, Facebook, Instagram, even TikTok now.
- ▶ 24:02 Sophia Amoruso And I think Twitter is such a place for thought leadership and maybe on, you know, Instagram, you can have your link in bio and among many things there, there's some lead gen opportunity for someone to download an info product. 4 times in the scene
How to & How NOT to do Layoffs, the Tax Tip to save you MILLIONS and is the Gas App Going to Solve Bullying?
- ▶ 1:42 Alex Lieberman It is number one in the charts ahead of Instagram, ahead of Tik TOK, ahead of Google has a million daily active users after being out for only a month, who the founder is, what the story is and lessons you can learn as an entrepreneur.
How Spirit Halloween Makes $600M in 2 Months, The Journey of a CEO & Is a Recession Coming?
- ▶ 23:57 Sophia Amoruso I see their Instagram bio 2 times in the scene
How Liquid Death got a $700 Million Valuation, Making Your Pitch Deck Undeniable & The Hidden Truth of Being a Tech Entrepreneur
- ▶ 16:33 Jesse Pujji Instagram, TikTok, everyone sits there for 2030, 40 minutes, two hours flipping through it. 2 times in the scene
- ▶ 31:40 Alex Lieberman You know, I think on Instagram, you have hundreds of thousands of followers.
- ▶ 37:41 Alex Lieberman And I, I gotta plug it, but we basically have a competitor to her at Morning Brew, part of the Morning Brew family, XL Dictionary, who has two million followers on TikTok, two million on Instagram.
How to Think About Angel Investing
- ▶ 5:20 Alex Lieberman I show that knowledge online on Twitter, sometimes on Instagram, on LinkedIn, and by showing that knowledge, it attracts an audience, and by attracting an audience, it attracts deal flow in startups.
- ▶ 15:34 Codie Sanchez Like, I think a lot of people could do that and create a much better network for themselves with their unique skill set, whether it's e-com, marketing, branding, Instagram, you know, whatever the case may be.
The Future of the Creator Economy
- ▶ 5:43 Alex Lieberman If you look at the cost of marketing on Facebook, Instagram, Snapchat, any of, let's just call it, digital advertising, and I, I don't know enough about linear or 2 times in the scene
- ▶ 8:30 Alex Lieberman Free newsletter, which you have hundreds of thousands of subscribers, your Instagram, which has hundreds of thousands of followers, your Twitter and your TikTok.
- ▶ 12:39 Alex Lieberman He had a ton of videos on his Instagram of him drinking it, and someone approached him and was like, dude, why don't you just own your own brand?
- ▶ 21:22 Alex Lieberman It would, on Instagram, it would be a clickable link to buy it. 2 times in the scene
An Introduction to Network Effects
- ▶ 0:28 Alex Lieberman So I've been reading an amazing book this week, which by the way, I posted on my Instagram. 2 times in the scene
Buying into the ASMR Slime Business with Codie Sanchez
- ▶ 1:17 Alex Lieberman Basically, there are a growing group of creators on platforms like YouTube and Instagram and TikTok
- ▶ 4:46 Codie Sanchez Her audience on Instagram is like a million people now. 3 times in the scene
- ▶ 12:11 Alex Lieberman You know, this could grow a hundred percent year over year, as long as they keep putting out good content and growing on tick tock or on Instagram, right?
The Creator Economy & Money With Katie
- ▶ 5:42 Alex Lieberman I just like, even looking at, uh, your Instagram stories from the last few days, especially when you were, you know, flying back and forth from New York back home, like you're just diving into the healthcare system, like full on.
- ▶ 17:35 Katie Gatti Like now I feel like if I don't even want to know how much time I spend reading DMS on Instagram, it's, it's probably a pathetic amount of hours, but when you're kind of constantly inundated, you know, for every 10 nice messages, there's…
- ▶ 18:44 Katie Gatti Um, if you are interested in the Money with Katie brand, you can find it at moneywithkatie.com or on Instagram and Twitter at Money with Katie.
Career Therapy: Mastering a Side Hustle & Full-Time Job
- ▶ 17:42 Alex Lieberman TikTok, Instagram, LinkedIn, podcast, email newsletter, YouTube, etc.
The Power of Perspective and Prioritizing Family & Friends
- ▶ 4:22 Alex Lieberman When we weren't hitting our growth goals for Morning Brew, and the cost of acquiring customers through Facebook and Instagram was increasing rapidly.
5 Lessons from Allbirds' Journey to IPO
- ▶ 10:23 Alex Lieberman There's also never been more pressure to launch new products as today because the cost to acquire customers through paid marketing, Facebook ads, Instagram ads, Snapchat ads,
Accelerate Your Career #4: My Process for Productivity (Classic)
- ▶ 11:32 unnamed speaker On my phone, I use downtime, which is in anyone's iPhone settings, which disallows Twitter, LinkedIn, Clubhouse, Instagram, for large chunks of my day.
Founder's Mailbox
- ▶ 14:04 Alex Lieberman I think where food influence, so anyone on Instagram, TikTok, et cetera, who is building personality and doing so in the food category, where it is going is I think these people are going to become restaurants in their own right.
Fight for Your Customers
- ▶ 4:51 Alex Lieberman What I would say is one very scalable marketing strategy is paid marketing on social platforms, Facebook, Instagram, TikTok, Twitter, et cetera.
Learning How to Learn
- ▶ 4:04 Alex Lieberman Post on Twitter, post on LinkedIn, you know, drop an Instagram story, asking people who you trust, what have they read, watched, or listened to about a topic?
The Trailblazer
- ▶ 22:39 unnamed speaker Keep up with us on Instagram and Twitter, at FoundersPod, that's Founders, P-O-D, and you can also reach us via email at foundersjournalatmorningbrew.com.
The Future of Twitter
- ▶ 3:18 Alex Lieberman For its ineffectiveness in its advertising product relative to Facebook and Instagram and other platforms, and also in its inability to innovate on its core offering.
My Process for Productivity
- ▶ 13:11 Alex Lieberman On my phone, I use downtime, which is in iPhone settings to disallow Twitter, LinkedIn, Clubhouse, and Instagram for large chunks of the day.
Audience Building 101
- ▶ 8:14 Alex Lieberman So places to build rented audience include Twitter, Facebook, Instagram, YouTube, Twitch, a website that is found through Google search, et cetera.
- ▶ 9:33 Alex Lieberman Rented audience is where you are thinking about creating content and building audience on Twitter, Facebook, Instagram, et cetera.
Making Weekdays as Productive as the Weekend
- ▶ 8:13 Alex Lieberman It's how Facebook, how Instagram make more money.
Why I'm Rewriting My Job Description
- ▶ 3:17 Alex Lieberman The podcast players, but also through Twitter, through TikTok, through Instagram, et cetera.
Default to action and consistency
- ▶ 2:58 Alex Lieberman Um, I was going to do an Instagram live workout with, um, an up and coming fitness entrepreneur, uh, Gina DiNapoli. 2 times in the scene