Sep 6, 2023 · 22m · founders-journal
5 Steps to Building a Better Internet Audience
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Alex Lieberman presents a comprehensive five-step framework for building a scalable internet audience, guiding aspiring creators through goal definition, content pillar creation, follower targeting, platform architecture, and high-impact content craftsmanship.
Statements from this episode (6)
Lieberman: Justin Welsh Makes $5 Million Annually as a Solo Creator
“We have examples like Justin Welsh, who went from being a sales executive at a health tech company to making five million dollars a year as a solo creator”
Lieberman: Nick Huber Has Launched a Dozen Businesses Off Audience
“Nick Huber, who is a self-storage entrepreneur by day, but now he moonlights as a Twitter and LinkedIn creator That has built up a massive following, and he has launched a dozen adjacent businesses to his real estate business to drive his followers to.”
The 'Deep Dinner Test' Effectively Generates Content Pillars
“You have this laundry list of all of the professional and personal topics that you either have experience around, expertise around, or personal interest in, and you have all the subtopics, meaning if you could imagine individual posts you would write around th…”
Morning Brew Took 4-5 Years to Hit 1M Subscribers
“It took us You know, four or five years to get to a million subscribers from Morning Brew, where I've seen people get to a million followers on Twitter in less than 12 months.”
Convert Rented Audiences to Owned Channels at a Few Thousand Followers
“And the general rule of thumb that I would give you is that you should start with a Funneling your rented audience to an owned email or owned podcast as soon as you hit a point of critical mass, which I would say, you know, roughly is a few thousand followers.”
Lieberman: Dedicate 75% of Writing Study Time to Mastering Hooks
“And the third tactic is your hook is the most important thing. It is the first sentence of a tweet or the first line of a YouTube video. It allows someone to decide in three seconds to Whether your content is worth their time or not. If you spend one hour stud…”